{"id":951,"date":"2020-02-26T23:44:22","date_gmt":"2020-02-26T21:44:22","guid":{"rendered":"https:\/\/www.capsulink.com\/blog\/?p=951"},"modified":"2020-03-01T19:33:24","modified_gmt":"2020-03-01T17:33:24","slug":"5-social-media-platforms-that-are-an-untapped-marketing-opportunity","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/5-social-media-platforms-that-are-an-untapped-marketing-opportunity\/","title":{"rendered":"5 Social Media Platforms That Are An Untapped Marketing Opportunity"},"content":{"rendered":"

Top 15 Ways To Market Your Products On A Social Media Platform<\/a><\/p>\n

You may be missing out on untapped marketing opportunities on amazing social platforms<\/a>. Perhaps you\u2019re not aware of them, or you may simply not have tried them.\u00a0<\/p>\n

That\u2019s why, we\u2019re writing this article to bring these amazing, early to middle stage opportunities to your awareness.<\/a> Read on if you don\u2019t want to miss out on them in the new decade!\u00a0<\/p>\n

#1: Slack, The Social Collaboration Hub<\/h2>\n

The growing popularity of slack as a social collaboration tool, both at workplaces and otherwise is no surprise. A recent CNBC news report mentioned it now has 12 million active daily users<\/a>.<\/p>\n

Clearly, Slack presents an untapped marketing opportunity for people who use the app at work or outside of work. The best part is that most people will download the Slack app on their mobile devices, so it\u2019s quite omnipresent among the devices people use.\u00a0<\/p>\n

One great way of using Slack is to create a \u2018communication channel\u2019 about a specific topic. You could create a channel to talk about art, music or 3D printing, the choice is yours. People join the channel by invitation so that gives you some moderation control about who\u2019s joining.\u00a0<\/p>\n

The best way to get people excited about your slack channel is if you\u2019re posting messages that catch their interest. For instance, if it\u2019s a channel to discuss product management, and people in the channel put up product management jobs, it could really reel more product aspirants in.\u00a0<\/p>\n

Like most social channels, Slack makes it possible for people to tag each other so they\u2019re alerted when they\u2019re part of an important conversation. Slack alerts are nice and subtle, and not overly pervasive, so it never annoys people away.\u00a0<\/p>\n

#2: We Chat, The Chinese Social Network\u00a0<\/h2>\n

Did you know that there are more than 1.1 Billion active monthly users<\/a> on We Chat?\u00a0<\/p>\n

It\u2019s the single largest social network of China, with the majority of users being within the 26-35 year old range. And with the possibility of China becoming the world\u2019s next big economic superpower, you simply can\u2019t overlook the importance of this marketing channel.\u00a0<\/p>\n

Most people focus on social channels like Facebook, Twitter or LinkedIn, but the reality is that China has the world\u2019s largest population, sitting at nearly 1.4 Billion people. If that\u2019s not massive enough to catch your attention, we\u2019re not sure what would be!\u00a0<\/p>\n

Like any social network, We Chat allows users to post photos, text, and videos. As a brand, you could use videos to get the attention of people using this network. Many non-Chinese brands have used We Chat to break into the Chinese market, and you can too.\u00a0<\/p>\n

A skincare brand called SK-II used We Chat<\/a> to create an interesting video, Meet Me Halfway, about Chinese girls who\u2019re overseas, who are forced to get married by their parents on returning to China. It raises awareness about a social issue while bringing the brand into the spotlight.<\/p>\n