{"id":654,"date":"2019-03-30T18:13:09","date_gmt":"2019-03-30T16:13:09","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=654"},"modified":"2019-10-15T23:43:21","modified_gmt":"2019-10-15T20:43:21","slug":"three-things-you-need-to-know-about-marketing-budgets","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/three-things-you-need-to-know-about-marketing-budgets\/","title":{"rendered":"Three Things You Need to Know About Video Marketing Budgets"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As your product grows in confidence, you unquestionably want to see your market grow with it. Yet attracting a fresh audience is a big part of the challenge.\u00a0<a class=\"textBlock toRight\" href=\"http:\/\/blog.capsulink.com\/3-powerful-ways-to-use-video-to-build-your-brand\/\">3 Powerful Ways to Use Video to Build Your Brand<\/a>You will want to invest in good advertising material, but how do you decide on a budget? What if you feel like your available budget is too limited? <\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">A Boston based advertising company called <\/span><span style=\"font-weight: 400;\">Wistia<\/span><span style=\"font-weight: 400;\"> decided to run a <\/span><a href=\"https:\/\/wistia.com\/series\/one-ten-one-hundred\"><span style=\"font-weight: 400;\">case study<\/span><\/a><span style=\"font-weight: 400;\"> to see if a bigger budget would make for an exponentially better and more creative advertisement. They hired another company &#8211; <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/sandwichvideo.com\/\">Sandwitch video<\/a> &#8211; <\/span><span style=\"font-weight: 400;\">to make 3 promotional videos for their product on a budget of 1K, 10K or 100K dollars respectively. Here\u2019s what they found out in the process.<\/span><\/p>\n<h2>1.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=fD6BLALVmf0\">$1000 video<\/a> &#8211; Do it yourself<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fD6BLALVmf0\" width=\"463\" height=\"269\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">When resources are limited, creativity is born out of constraints. If you don\u2019t have the budget to cover the expenses of all your ideas, put more thought and effort into using what you already have. In <\/span><span style=\"font-weight: 400;\">this<\/span><span style=\"font-weight: 400;\"> case &#8211; the budget could not cover renting professional filming gear, so the video was filmed with an iPhone, which can also ensure sufficient quality for a minor project. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Props for a simple set can always be scavenged, and instead of time-consuming and costly animation, handcrafted visuals will also look just fine.<\/span><\/p>\n<h2>2.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=K9MtANRtE7k\">$10 000 video<\/a> &#8211; \u00a0Hire a skeleton crew<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/K9MtANRtE7k\" width=\"463\" height=\"269\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The first thing that an increased budget allows is to opt for professional equipment and experts on the job. Instead of a DIY commercial, you\u2019ll be able to make a TV-quality video, with consistent lighting, vibrant colours and customized sets. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While having a bigger budget will improve the quality of your video, making it will also be more time and effort consuming. Having a bigger team and set of equipment also means that much more time will go into team and schedule management and you will have tighter constraints to get all your material with as few takes as possible. <\/span><\/p>\n<h2>3.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=5x2bdV2A4K8\">$100 000 video<\/a> &#8211; The sky is the limit\u2026?<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5x2bdV2A4K8\" width=\"463\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A $100k budget for a short video lets you afford the best of the best. The best equipment, a full professional film crew, a team of actors, a set redesign, top quality animation, even a live orchestra soundtrack. But how much better is it than a $10k project? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As <\/span><span style=\"font-weight: 400;\">Wistia <\/span><span style=\"font-weight: 400;\">found out, spending tenfold will make your video polished and perfected to the last frame, but in terms of content, the final result will not be that different from the midrange budget one. In fact, the difference between a low and a midrange budget advertisement is far more significant.<\/span><\/p>\n<h2>In conclusion &#8211; investment priority<\/h2>\n<p><span style=\"font-weight: 400;\">While having access to adequate tools and equipment is still important to a quality project, your key investment is your people &#8211; the creative folks that will get the job going and done. A creative and dedicated team that can make the best of their resources will form the most vital contribution to your work, regardless of the tools you give them.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[120,118,119],"class_list":["post-654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-creative-video-ads","tag-product-video","tag-video-production-budget"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three Things You Need to Know About Video Marketing Budgets - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/three-things-you-need-to-know-about-marketing-budgets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Things You Need to Know About Video Marketing Budgets - 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