{"id":648,"date":"2019-03-29T12:44:12","date_gmt":"2019-03-29T10:44:12","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=648"},"modified":"2019-09-26T23:54:09","modified_gmt":"2019-09-26T20:54:09","slug":"is-email-becoming-a-luxury-marketing-channel","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/is-email-becoming-a-luxury-marketing-channel\/","title":{"rendered":"Is Email Becoming a Luxury Marketing Channel?"},"content":{"rendered":"<p>A meta data analysis of the predictions by industry experts for the upcoming year has been carried out by Gerald Marshall. Overall, it appears to be very promising for the channel, as the saturation of social media marketing has developed somewhat of a distrust. Hence, it is believed that Email will become the main tool to grow sales. Here are the recent developments of Email marketing that has worked to facilitate the channel:<!--more--><\/p>\n<h2>Personalisation<\/h2>\n<p>Starting out the Email by using recipient\u2019s first name and including it in the middle of a paragraph have not only diminished the \u2018\u2019unsubscribe\u2019\u2019 rates, but also have helped establishing a personal bond with customers. <a class=\"textBlock toRight\" href=\"http:\/\/blog.capsulink.com\/6-ideas-for-an-effective-holiday-email-marketing-campaign\">6 Ideas for an Effective Holiday Email Marketing Campaign<\/a>Congratulating your customer on birthday or wishing Merry Christmas works for <a href=\"http:\/\/blog.capsulink.com\/6-ideas-for-an-effective-holiday-email-marketing-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">a great Email marketing campaign<\/a>.<\/p>\n<h2>Customer Experience<\/h2>\n<p><a class=\"textBlock toRight\" href=\"http:\/\/blog.capsulink.com\/how-to-write-emails-that-actually-convert\/\">How to Write Emails That Actually Convert<\/a><\/p>\n<p>Marketers are starting to realize that baiting subscriptions is not the way to go. Customers subscribe hoping to receive <a href=\"http:\/\/blog.capsulink.com\/how-to-write-emails-that-actually-convert\/\" target=\"_blank\" rel=\"noopener noreferrer\">Emails that live up to their expectations<\/a>. And if they don\u2019t, they just unsubscribe.<\/p>\n<h2>Automation<\/h2>\n<p><a class=\"textBlock toRight\" href=\"http:\/\/blog.capsulink.com\/how-ai-powered-content-marketing-will-improve-your-business\/\">How AI-Powered Content Marketing Will Improve Your Business<\/a><\/p>\n<p>Not only Email marketing is becoming more convenient to carry out thanks to the <a href=\"http:\/\/blog.capsulink.com\/how-ai-powered-content-marketing-will-improve-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">power of AI<\/a>, but it also provides new horizons. Predictive Email marketing has been used by giants like Aliexpress, eBay and Amazon for a while now. Since people are used to the practice, it\u2019s expected to become more common to generate sales.<\/p>\n<h2>Lifetime Value<\/h2>\n<p>Email still remains as an essential direct-to-customer communication channel. Since the focus of majority of businesses is to establish long-term relationship with the customers, the importance of short-term conversions is decreasing. And Email is here, to fill in the spot.<\/p>\n<p>It might appear that the oldest online communication channel is on the second rise and is coming back to power. Should you drop your current marketing practices and go all in on this one? Definitely not! The mix and segmentation of marketing activities are still the keys to success.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[22,49,73],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-marketing-strategy","tag-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Email Becoming a Luxury Marketing Channel? - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/is-email-becoming-a-luxury-marketing-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Email Becoming a Luxury Marketing Channel? 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