{"id":598,"date":"2019-01-02T23:51:53","date_gmt":"2019-01-02T21:51:53","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=598"},"modified":"2020-04-24T22:49:10","modified_gmt":"2020-04-24T19:49:10","slug":"how-to-write-emails-that-actually-convert","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/how-to-write-emails-that-actually-convert\/","title":{"rendered":"How to Write Emails That Actually Convert"},"content":{"rendered":"

A well-written email<\/a> is a great way to get your message out. It knows no language or geographical boundaries, and billions of people use and check email every single day \u2013 at home, at work, and on the go. <\/p>\n

A well-written email that converts is worth its weight in bitcoin. It generates an average 4400% return on investment<\/a>, or $44 for every $1 spent. No other channel or tactic can make that claim.<\/p>\n

And here\u2019s the best part: literally anyone can write emails that convert with a little practice. It\u2019s not rocket science, nor is the know-how limited to a secret society of email gurus. Everything you need to craft a compelling message with a killer conversion rate is widely available if you go looking.<\/p>\n

But you don\u2019t even need to do that. I\u2019ve collected the current best practices and tips for you below.<\/p>\n

Ready to write emails that actually convert? Let’s dive in.<\/p>\n

Targeted Segments<\/h2>\n

Before you write a single word, you need to have a) collected names and email addresses<\/a>, and b) segmented your email list. While you\u2019re at it, make sure you\u2019ve cleaned out your inactive subscribers using good list hygiene<\/a> to keep your email deliverability<\/a> healthy.<\/p>\n

\"Types<\/a><\/p>\n

Image Source<\/a><\/p>\n

Why? Because the days of \u2018spray and pray\u2019 email marketing \u2013 playing the numbers game by sending a blast campaign out to thousands \u2013 are long gone. Consumers expect relevant and personalized messaging.<\/p>\n

Segments allow you to do that at scale. In fact, email campaigns<\/a> are the most frequently-used tactic for creating a personalized experience<\/a>.<\/p>\n

Creating detailed buyer personas<\/a> is the first step toward effective marketing. Using them to segment your email list<\/a> should be the second. It leads to increased open, click, and conversion rates<\/a>, higher revenue, better retention and relevance, and improves your overall deliverability. \u00a0<\/p>\n

\"Pillars<\/a><\/p>\n

Image Source<\/a><\/p>\n

Subject Lines That Grab Attention<\/h2>\n

Of course, that should be the right kind of attention. All-caps, spelling mistakes, and emoji overuse scream \u2018SPAM!\u201d and will get you deleted PDQ if you happen to make it past the inbox filters.<\/p>\n

The subject line is your digital calling card. Nearly half (47%) of recipients decide whether to open an email \u2013 while 69% report a message as spam \u2013 based on the subject line alone<\/a>. Make it count.<\/p>\n