{"id":490,"date":"2018-08-06T13:43:31","date_gmt":"2018-08-06T10:43:31","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=490"},"modified":"2018-09-26T22:58:34","modified_gmt":"2018-09-26T19:58:34","slug":"smart-ideas-to-improve-your-google-adwords-landing-page-experience","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/smart-ideas-to-improve-your-google-adwords-landing-page-experience\/","title":{"rendered":"Smart Ideas to Improve Your Google AdWords Landing Page Experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google AdWords (Google Ads) is a great advertising tool that can increase your clientele, raise awareness of your company and sometimes even eat a slice of the competitors\u2019 market share by <\/span>targeting competitors\u2019 keywords<span style=\"font-weight: 400;\">. While the ad message is important, the landing page experience is as important. These 6 ideas will help create the landing page experience the customer will enjoy!<\/span><!--more--><\/p>\n<h2><span style=\"font-weight: 400;\">1. Understand the importance of the landing page experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Landing page experience is a measure that affects the ad ranking, their position and CPC. It measures how well the ad responds to what the user is looking for and how well and quickly the landing page provides the information with the least amount of hassle for the user possible.\u00a0A simple way to create stunning landing pages without a lot of technical skills is by using a\u00a0<a href=\"http:\/\/elementor.com\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/elementor.com\/&amp;source=gmail&amp;ust=1538074930085000&amp;usg=AFQjCNExdiB2hyHrXJgrFZrOFmjKWY3OWg\">WordPress page builder<\/a>. It will transform any theme to allow drag and drop customization.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Provide relevant content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The content that the landing page provides has to be relevant to the keywords used and has to resonate well with users\u2019 needs. For example, if a user clicks on an advert about baby diapers, the landing page should provide types and brands of diapers to give the user a general approach.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Create credibility<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Provide all the details that the user needs and wants to know before calling for action. Make sure the information can be found easily. Describe the products and services in a meticulous manner, be transparent.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Organize the website<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Make sure the website is organized in a simple and logical way that allows visitors to find what they are looking for quickly. Remember, it\u2019s not a good idea to expose the first time visitor to annoying pop-ups!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Optimize loading speed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Downgrade the image sizes, use simpler designs, find a better host to make the website quick and responsive on both \u2013 computers and mobiles. How many times have you clicked away from the website because it took too long to load in?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Consider SSL certificate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By having<\/span><a href=\"https:\/\/www.ssl2buy.com\/\"> <span style=\"font-weight: 400;\">Cheap SSL certificate<\/span><\/a><span style=\"font-weight: 400;\">, the website indicates that it is a safe place for users to share their private information as well as payment details. It also helps with <a href=\"http:\/\/blog.capsulink.com\/6-best-seo-practices-for-your-digital-marketing-strategy\/\">SEO rankings<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[19,90,91],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-content-strategy","tag-google-ads","tag-landing-pages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Ideas to Improve Your Google AdWords Landing Page Experience - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/smart-ideas-to-improve-your-google-adwords-landing-page-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Ideas to Improve Your Google AdWords Landing Page Experience - 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