{"id":487,"date":"2018-08-15T14:57:53","date_gmt":"2018-08-15T11:57:53","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=487"},"modified":"2018-08-29T23:38:19","modified_gmt":"2018-08-29T20:38:19","slug":"7-steps-to-professionally-target-competitor-keywords-on-google-adwords","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/","title":{"rendered":"7 Steps to Professionally Target Competitor Keywords on Google Ads"},"content":{"rendered":"

Competition is the heartbeat of the open market. Wouldn\u2019t it be great to get that extra pump into your business? Targeting competitor\u2019s keywords on\u00a0Google Ads (Google AdWords) is one way to do it. If someone is interested in your direct competitor\u2019s goods or services, why wouldn\u2019t you put your offer on the table? It might sound simple, however, it has to be done in a proper way to generate the maximum value of the endeavour. This step-by-step guide will carry you through the process.<\/p>\n

1. Learn from the current practices<\/h2>\n

There are plenty of good (and not so good) examples one click away. Choose a product name and add \u2018\u2019alternatives\u2019\u2019 to the search and see what pops up. Plenty of options, right? Here\u2019s a good example of Zendesk<\/a> competitors\u2019 practices, see Intercom<\/a> and Freshdesk <\/a>targeting keywords of the market leader. Now, let\u2019s get your brand name out there among those ads!<\/p>\n

2. Compare your business to the competitors\u2019<\/h2>\n

Do a research, see what makes you similar and what makes you different. Check out your and your competitors\u2019 customer reviews <\/a>to get a better insight on the topic.<\/p>\n

3. Decide on your target<\/h2>\n

No brand campaigns, customer service is terrible and the goods are low quality? Sounds like a perfect target!<\/p>\n

4. Scrutinize the target<\/h2>\n

Invest some time in learning about them to expand your key terms list so it includes some specifics like the product, slogan, events and others that are relevant to the search.<\/p>\n

5. Work on the message<\/h2>\n

Don\u2019t slack on the message, the fact that you are in the same industry doesn\u2019t say much. Dig deeper, highlight your edge, emphasize your uniqueness, accent your superiority.<\/p>\n

6. Google\u2019s policy<\/h2>\n

Overstepping Google\u2019s policy around the use of Trademarks is the easiest way to get the ad disapproved. Using another brand\u2019s trademarked terms is the obvious no-no here.<\/p>\n

7. Protect your turf<\/h2>\n

If the competitors don\u2019t play by the rules and they use your trademarked terms, you can always call for a referee and file a complaint<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[22,19,76],"class_list":["post-487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-content-strategy","tag-keyword-research"],"acf":[],"yoast_head":"\n7 Steps to Professionally Target Competitor Keywords on Google Ads - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Steps to Professionally Target Competitor Keywords on Google Ads - Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-15T11:57:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-29T20:38:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/07\/stefan-stefancik-257625-unsplash-1-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Linda Vecvagare\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@izsaukumziime\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Vecvagare\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/\"},\"author\":{\"name\":\"Linda Vecvagare\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"headline\":\"7 Steps to Professionally Target Competitor Keywords on Google Ads\",\"datePublished\":\"2018-08-15T11:57:53+00:00\",\"dateModified\":\"2018-08-29T20:38:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/\"},\"wordCount\":352,\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/stefan-stefancik-257625-unsplash-1.jpg\",\"keywords\":[\"Content marketing\",\"Content strategy\",\"Keyword research\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/\",\"name\":\"7 Steps to Professionally Target Competitor Keywords on Google Ads - Growth marketing blog \u203a Capsulink\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/stefan-stefancik-257625-unsplash-1.jpg\",\"datePublished\":\"2018-08-15T11:57:53+00:00\",\"dateModified\":\"2018-08-29T20:38:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/#primaryimage\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/stefan-stefancik-257625-unsplash-1.jpg\",\"contentUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/stefan-stefancik-257625-unsplash-1.jpg\",\"width\":7360,\"height\":4912,\"caption\":\"Target competitor keywords\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Steps to Professionally Target Competitor Keywords on Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/\",\"name\":\"Growth marketing blog \u203a Capsulink\",\"description\":\"The essence of social media and digital marketing.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\",\"name\":\"Linda Vecvagare\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"caption\":\"Linda Vecvagare\"},\"description\":\"Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/izsaukumziime\"],\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Steps to Professionally Target Competitor Keywords on Google Ads - Growth marketing blog \u203a Capsulink","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/","og_locale":"en_US","og_type":"article","og_title":"7 Steps to Professionally Target Competitor Keywords on Google Ads - Growth marketing blog \u203a Capsulink","og_url":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/","og_site_name":"Growth marketing blog \u203a Capsulink","article_published_time":"2018-08-15T11:57:53+00:00","article_modified_time":"2018-08-29T20:38:19+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/07\/stefan-stefancik-257625-unsplash-1-1024x683.jpg","type":"image\/jpeg"}],"author":"Linda Vecvagare","twitter_card":"summary_large_image","twitter_creator":"@izsaukumziime","twitter_misc":{"Written by":"Linda Vecvagare","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/#article","isPartOf":{"@id":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/"},"author":{"name":"Linda Vecvagare","@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f"},"headline":"7 Steps to Professionally Target Competitor Keywords on Google Ads","datePublished":"2018-08-15T11:57:53+00:00","dateModified":"2018-08-29T20:38:19+00:00","mainEntityOfPage":{"@id":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/"},"wordCount":352,"image":{"@id":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/#primaryimage"},"thumbnailUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/07\/stefan-stefancik-257625-unsplash-1.jpg","keywords":["Content marketing","Content strategy","Keyword research"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/","url":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/","name":"7 Steps to Professionally Target Competitor Keywords on Google Ads - Growth marketing blog \u203a Capsulink","isPartOf":{"@id":"https:\/\/newphp.capsulink.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/#primaryimage"},"image":{"@id":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/#primaryimage"},"thumbnailUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/07\/stefan-stefancik-257625-unsplash-1.jpg","datePublished":"2018-08-15T11:57:53+00:00","dateModified":"2018-08-29T20:38:19+00:00","author":{"@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f"},"breadcrumb":{"@id":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/#primaryimage","url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/07\/stefan-stefancik-257625-unsplash-1.jpg","contentUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/07\/stefan-stefancik-257625-unsplash-1.jpg","width":7360,"height":4912,"caption":"Target competitor keywords"},{"@type":"BreadcrumbList","@id":"https:\/\/newphp.capsulink.com\/blog\/7-steps-to-professionally-target-competitor-keywords-on-google-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newphp.capsulink.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 Steps to Professionally Target Competitor Keywords on Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/newphp.capsulink.com\/blog\/#website","url":"https:\/\/newphp.capsulink.com\/blog\/","name":"Growth marketing blog \u203a Capsulink","description":"The essence of social media and digital marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newphp.capsulink.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f","name":"Linda Vecvagare","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","contentUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","caption":"Linda Vecvagare"},"description":"Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.","sameAs":["https:\/\/x.com\/izsaukumziime"],"url":"https:\/\/newphp.capsulink.com\/blog\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/comments?post=487"}],"version-history":[{"count":5,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/487\/revisions"}],"predecessor-version":[{"id":528,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/487\/revisions\/528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/media\/488"}],"wp:attachment":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/media?parent=487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/categories?post=487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/tags?post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}