{"id":419,"date":"2018-03-21T17:17:43","date_gmt":"2018-03-21T15:17:43","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=419"},"modified":"2019-08-29T13:33:43","modified_gmt":"2019-08-29T10:33:43","slug":"the-most-compelling-reasons-to-implement-chatbots-in-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/the-most-compelling-reasons-to-implement-chatbots-in-your-marketing-strategy\/","title":{"rendered":"The Most Compelling Reasons To Implement Chatbots In Your Marketing Strategy"},"content":{"rendered":"

According to The Guardian<\/a>, chatbots will \u201ctransform the way you interact with the internet\u201d. Indeed, messaging automation<\/a>, artificial intelligence and machine learning have become the most trending digital marketing buzzwords<\/a>. If you want to stay competitive and up-to-date, implementing chatbot technology in your strategy is a must. Read further to learn the main reasons you shot be using chatbots as soon as possible.<\/p>\n

1. They\u2019re Always On<\/h2>\n

24\/7 availability will definitely give your business a competitive edge. Since it\u2019s quite costly to have live agents providing support at all times, chatbots is a great way to make your business available round-the-clock.<\/p>\n

2. Better Customer Experience<\/h2>\n

Microsoft Global Customer Service Report<\/a> states that 66% of US consumers would spend more with a company that ensures excellent customer service. Therefore, chatbots that provide relevant and timely information are the holy grail of marketing and will boost your customer satisfaction in no time.<\/p>\n

3. Fit The Needs Of Millenials<\/h2>\n

If your target audience is Millennials, you have to remember that they are not impulsive buyers. Rather, they tend to compare products before they buy and learn as much about them online as possible. Since Millennials prefer live chat over phone calls, introducing chatbots in your customer service will be a worthy investment.<\/p>\n

4. Personalized Communication<\/h2>\n

Another benefit of chatbots is that they allow marketers to create personalized advertisements. Chatbots are able to gather some preliminary information from the customers and give back personalized offers in return. This provides a relevant customer experience fitted to each client\u2019s individual needs.<\/p>\n

5. Minimal Cost<\/h2>\n

On top of other benefits that bots provide, they\u2019re also cheap. Online platforms as Facebook Messenger provide the infrastructure and APIs to create your own bots. Moreover, they require minimal maintenance and the automation replaces labor-intensive work.<\/p>\n

6. They Are Where Your Customers Are<\/h2>\n

Chatbots do not only provide speed but also convenience. To respond to the customer problems efficiently, you have to make it easy for your customers to contact you. The good news is that chatbots function not only on the business websites, but also on social media platforms and messaging apps like WhatsApp, Facebook Messenger and Slack. This will make it easier than ever for customers to interact with your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[22,49,73,129],"class_list":["post-419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-marketing-strategy","tag-marketing-trends","tag-messenger-marketing"],"acf":[],"yoast_head":"\nThe Most Compelling Reasons To Implement Chatbots In Your Marketing Strategy - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/the-most-compelling-reasons-to-implement-chatbots-in-your-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Compelling Reasons To Implement Chatbots In Your Marketing Strategy - Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newphp.capsulink.com\/blog\/the-most-compelling-reasons-to-implement-chatbots-in-your-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-21T15:17:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-29T10:33:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/03\/pexels-photo-595804-1024x683.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Linda Vecvagare\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@izsaukumziime\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Vecvagare\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/the-most-compelling-reasons-to-implement-chatbots-in-your-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/the-most-compelling-reasons-to-implement-chatbots-in-your-marketing-strategy\\\/\"},\"author\":{\"name\":\"Linda Vecvagare\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"headline\":\"The Most Compelling Reasons To Implement Chatbots In Your Marketing Strategy\",\"datePublished\":\"2018-03-21T15:17:43+00:00\",\"dateModified\":\"2019-08-29T10:33:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/the-most-compelling-reasons-to-implement-chatbots-in-your-marketing-strategy\\\/\"},\"wordCount\":379,\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/the-most-compelling-reasons-to-implement-chatbots-in-your-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/pexels-photo-595804.jpeg\",\"keywords\":[\"Content marketing\",\"Marketing strategy\",\"Marketing trends\",\"Messenger marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/the-most-compelling-reasons-to-implement-chatbots-in-your-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/the-most-compelling-reasons-to-implement-chatbots-in-your-marketing-strategy\\\/\",\"name\":\"The Most Compelling Reasons To Implement Chatbots In Your Marketing Strategy - 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