{"id":379,"date":"2018-02-08T14:01:20","date_gmt":"2018-02-08T12:01:20","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=379"},"modified":"2018-02-08T14:01:20","modified_gmt":"2018-02-08T12:01:20","slug":"digital-marketing-statistics","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/digital-marketing-statistics\/","title":{"rendered":"The Most Crucial Recent Digital Marketing Statistics You Can\u2019t Ignore"},"content":{"rendered":"

Digital marketing is a constantly changing field and sometimes it might be difficult to keep up with the latest industry standards and trends. Following current marketing statistics is a great way to keep \u2018up-to-speed\u2019. Here are 5 recent digital marketing stats you must be aware of.<\/p>\n

Increasing Use of Voice Search<\/h2>\n

The age of voice search<\/a> is here and 60% of people <\/a>have started using voice search in the last year. That means it\u2019s time to optimize your website for voice search to increase your rankings and attract more customers.<\/p>\n

Social Media Is Considered The Most Popular Content Marketing Tactic<\/h2>\n

Research shows that 90% of B2C businesses<\/a> name social media as the most popular content marketing tactic<\/a>. This means that brands realise that social media is much more than a quick fix to gain instant marketing results. Thus, it\u2019s crucial to carefully consider which networks to use, what content to publish and how to reach the right people. The most used content marketing tactics are pictures and photos (87%), eNewsletters (83%), videos (82%) and website articles (81%).<\/p>\n

Online Ad Revenue Has Increased Significantly<\/h2>\n

Online ad revenue has grown by $10.5 Billion<\/a> year over year during the third quarter of 2017. The research explored 13 companies\u2019 ad sales including Google and Facebook and revealed that together with Alibaba, the three companies control 75% of the world\u2019s online ad market. This means it\u2019s getting more difficult for publishers to boost revenue, as well as for brands to differentiate advertising options.<\/p>\n

Videos Will Make The Most of World\u2019s Internet Traffic<\/h2>\n

By 2019, 80% of world\u2019s internet traffic<\/a> will be video. People engage with videos<\/a> because they are entertaining and easily understandable. Meanwhile, brands appreciate this form of content due to the significant increase in conversions it can provide. In the US, video is predicted to account for 85% of all internet traffic by 2019. This means that now is the best time to start implementing quality video content in your strategy and take advantage of the benefits video content can bring.<\/p>\n

Increasing \u201cNear me\u201d Searches<\/h2>\n

Google \u201cnear me\u201d searches<\/a> have increased by 2 times which means that consumers are increasingly looking for location-based information. In fact, 72% of customers<\/a> who did a local search, visited a store near them. Thus, you should be implementing local SEO tactics<\/a> right now, if you wish to stay competitive and increase your store visits.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[49,73,63],"class_list":["post-379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-strategy","tag-marketing-trends","tag-social-media-marketing"],"acf":[],"yoast_head":"\nThe Most Crucial Recent Digital Marketing Statistics You Can\u2019t Ignore - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/digital-marketing-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Crucial Recent Digital Marketing Statistics You Can\u2019t Ignore - 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