{"id":368,"date":"2018-01-19T10:15:34","date_gmt":"2018-01-19T08:15:34","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=368"},"modified":"2019-10-17T13:48:03","modified_gmt":"2019-10-17T10:48:03","slug":"interactive-content","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/interactive-content\/","title":{"rendered":"7 Powerful Formats Of Interactive Content To Try Out"},"content":{"rendered":"<p>In today\u2019s world customers are expecting personal and engaging experiences from brands. Thus, traditional advertising no longer works and it\u2019s necessary to explore new tactics to provide value to customers and boost your marketing results. Interactive content is a great way to do it. Here are<a href=\"https:\/\/blog.markgrowth.com\/how-to-start-using-interactive-content-and-skyrocket-your-marketing-strategy-today-8b928cdfb9cf\" target=\"_blank\" rel=\"noopener noreferrer\"> 7 formats of interactive content<\/a> that will help you succeed.<!--more--><\/p>\n<h2>1. PDFs<\/h2>\n<p>As customer\u2019s attention span is getting shorter, brands must captivate the readers immediately. Thus, it\u2019s useful to add interactive and multimedia elements to your PDFs, e-books, and whitepapers. Such elements can be videos, or checkboxes that lead to a higher engagement rate. Check the example from xAd\u2019s<a href=\"https:\/\/www.ceros.com\/examples\/xad-interactive-ebook\/\" target=\"_blank\" rel=\"noopener noreferrer\"> interactive ebook <\/a>that educates about possibilities of location marketing.<\/p>\n<h2>2. Infographics<\/h2>\n<p>The competition is becoming harsher and if you want to stand out from the crowd your infographics must be interactive. You can achieve that by allowing users to click and reveal more information or by adding scrolling effects. This <a href=\"http:\/\/ubm.postclickmarketing.com\/LondonTechWeekTourGuide\/Example#section1\" target=\"_blank\" rel=\"noopener noreferrer\">Geek\u2019s Guide to London<\/a> infographic is a great example.<\/p>\n<h2>3. Videos<\/h2>\n<p>The demand for video content is increasing, but if you want to create highly successful videos, you must go the extra mile. Add some interactive features to your videos, such as buttons or opt-in forms that will improve user experience. Check out the touchable <a href=\"https:\/\/cinematique.com\/watch\/906\" target=\"_blank\" rel=\"noopener noreferrer\">John Varvatos Star U.S.A. video<\/a> to get inspired.<\/p>\n<h2>4. Calculators<\/h2>\n<p>Calculators are great if you want to give your customers possibility to evaluate different solutions, compare and estimate costs or measure benefits of your product or service. A great example is <a href=\"https:\/\/surveyanyplace.com\/eneco-lead-generation-questionnaire\/\" target=\"_blank\" rel=\"noopener noreferrer\">Eneco Netherlands calculator<\/a> developed with a tool Survey Anyplace.<\/p>\n<h2>5. E-mails<\/h2>\n<p>E-mails are still a very successful online marketing technique. If you add some interactive elements to your e-mails, they will become a powerful marketing tool. Explore such options like menus, sliders, rotating banners etc. to improve the success of your e-mail campaigns. Here\u2019s how an E-mail Developer Mark Robbins pictures an <a href=\"http:\/\/www.webdesignerdepot.com\/2015\/10\/punched-card-coding-the-secret-of-interactive-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">email message checkout<\/a>.<\/p>\n<h2>6. Tests and quizzes<\/h2>\n<p>Tests and quizzes help to keep your audience hooked and can be helpful to make your content go viral. For instance, The New York Times used an interactive quiz to turn an article <a href=\"https:\/\/www.nytimes.com\/interactive\/2017\/07\/14\/travel\/places-to-go-quiz.html?mcubz=0\" target=\"_blank\" rel=\"noopener noreferrer\">Places to Go 2017 <\/a>into an interactive experience. Many businesses are now using the power of <a href=\"https:\/\/blog.leadquizzes.com\/the-ultimate-guide-on-how-to-make-a-buzzfeed-quiz\">Buzzfeed quizzes<\/a> to engage their audience and generate thousands of leads and sales.<\/p>\n<h2>7. Websites<\/h2>\n<p>Adding interactivity to your website can significantly improve your visitor\u2019s experience. Try out audio or video media, sliding interactions, or scroll events to increase engagement. Take an example from Borjomi Mineral Water that created <a href=\"http:\/\/thedeepestsite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The World\u2019s Deepest Website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[22,19,73],"class_list":["post-368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-content-marketing","tag-content-strategy","tag-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Powerful Formats Of Interactive Content To Try Out - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/interactive-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Powerful Formats Of Interactive Content To Try Out - 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