{"id":364,"date":"2018-01-18T14:03:22","date_gmt":"2018-01-18T12:03:22","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=364"},"modified":"2020-04-24T22:35:47","modified_gmt":"2020-04-24T19:35:47","slug":"seo-progress-tracking","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/seo-progress-tracking\/","title":{"rendered":"5 Critical SEO Metrics For Effective Progress Tracking"},"content":{"rendered":"<p>To <a href=\"http:\/\/blog.capsulink.com\/6-best-seo-practices-for-your-digital-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve your SEO<\/a> efforts, you need to choose the right metrics, monitor their performance constantly, and figure out how to make adjustments to boost your website rankings and traffic. Here are some critical SEO metrics you should track to measure your progress.<!--more--><\/p>\n<h2>1. Monitor your Organic Traffic<\/h2>\n<p>Organic search traffic represents the traffic you drive to your site by appearing in the SERPs without paying for placement. You want your site to rank well for the keywords relevant to your niche. Therefore, you need to <a href=\"https:\/\/searchengineland.com\/calculating-value-organic-traffic-243796\" target=\"_blank\" rel=\"noopener noreferrer\">analyze how much organic search traffic you get <\/a>every day, week or month.<\/p>\n<h2>2. Track your Keyword Performance<\/h2>\n<p>You cannot rank for every high-volume keyword you find. You need to target those keywords that bring more traffic and conversion rates to the table. This is why you need to constantly analyze how well your site ranks in search engines for a certain keyword. By measuring your keyword performance, you will understand:<\/p>\n<ul>\n<li>Whether you\u2019re targeting the right keywords.<\/li>\n<li>Whether you\u2019re making progress over time.<\/li>\n<li>Whether you\u2019re passing link juice properly.<\/li>\n<\/ul>\n<h2>3. Analyze your Customers\u2019 Engagement<\/h2>\n<p>In the world of <a href=\"https:\/\/www.referralcandy.com\/blog\/seo-for-ecommerce\/\">ecommerce SEO<\/a>, engagement means how visitors are behaving on your site. It\u2019s important for Google to see whether people are visiting your site, finding the content they need and engaging with it. The most important customer engagement metrics are:<\/p>\n<ul>\n<li>\u00a0The bounce rate- the number of people leaving your site without interacting with it.<\/li>\n<li>An average session duration- the average time each visitor spends on your site.<\/li>\n<li>Average pages per session- the number of pages each user visits.<\/li>\n<li>The number of returning visitors shows how relevant your content is to your target audience.<\/li>\n<\/ul>\n<h2>4. Measure Customers\u2019 Conversion<\/h2>\n<p>Organic traffic gets people to your site, but it doesn\u2019t mean that they have to complete the desired action. This is why you need to measure the conversion rate for your organic traffic. It represents the percentage of visitors that visited your site through organic search and converted. This way, you will get an idea of how well you\u2019re meeting the expectations of your target audience.<\/p>\n<h2>5. Automate your SEO Reports<\/h2>\n<p>Collecting, organizing, and analyzing massive SEO statistics manually may be a tedious task. It means spending countless hours in front of your monitor and using numerous SEO tools. To avoid all this, you should automate your reporting efforts. Go with those reporting tools that let you<a href=\"https:\/\/reportz.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"> create your own digital marketing dashboard<\/a>. This allows you to combine various widgets from different tools and monitor only those KPIs important to you.<\/p>\n<h2>Conclusions<\/h2>\n<p>If you don\u2019t measure your metrics, it\u2019s impossible to know how effective your SEO work is. Consequently, you will spend time and money on practices that have a poor return. So, choose which metrics are vital to your website\u2019s performance and keep track of them continuously.<\/p>\n<h3>Author<\/h3>\n<p><a href=\"https:\/\/twitter.com\/alextmwilliams1\">Alex Williams<\/a> is a journalism graduate and a regular contributor at <a href=\"http:\/\/bizzmarkblog.com\/\">Bizzmark Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[39,40],"class_list":["post-364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-search-marketing","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Critical SEO Metrics For Effective Progress Tracking - 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