{"id":351,"date":"2018-01-03T15:08:38","date_gmt":"2018-01-03T13:08:38","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=351"},"modified":"2022-09-13T10:48:36","modified_gmt":"2022-09-13T07:48:36","slug":"buyers-digital-journey","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/","title":{"rendered":"Top Things To Know About Your Buyers Digital Journey"},"content":{"rendered":"

According to a SiriusDecisions survey, the buyer\u2019s journey is now 67% digital. Buyers<\/a> no longer go through the sales funnel from top to down. Rather they come in at varying stages and consume content at every stage of their journey. These are the main things you must know to create effective content in this new sales environment.<\/p>\n

The New Way Of Content Consumption<\/h2>\n

Take into consideration that people are consuming content in increasing levels. According to Hubspot Research, video content tops the list, followed by social media, news and long-form business content. Mobile usage has surpassed desktop usage, video content has become the leading content format for regular and mobile internet use. All of this implies that buyers have become more sophisticated and the biggest challenge marketers face is to be able to extend your message to your target audience.<\/p>\n

Traditional Sales Funnel No Longer Works<\/h2>\n

In the digital age, sales landscape has significantly changed. The sales funnel is no longer linear, and everything has to be quicker, faster and further. You have to provide solutions for your customers and answer their questions in the real time as people rely on discovering and learning about the products before purchasing them. Actually, their minds are almost made up before they end up at the store.<\/p>\n

Customer Decision Journey<\/h2>\n

Rethinking the sales funnel is a great way to understand your new buyer. Thus, consider the funnel alternative – Customer Decision Journey. In this approach, the funnel is removed from the buyer\u2019s journey. Instead, the process is a circle with buyer\u2019s purchasing decision at the core.<\/p>\n

The Customer Engagement Journey<\/h2>\n

This approach doesn\u2019t put the purchase at the center and can be observed in the case of brand advocates. People actually don\u2019t have to buy in order to become brand advocates. They still engage with brands, share interesting content that comes from them even if they\u2019re not making a purchase. While it doesn\u2019t immediately help sales, it develops a relationship that will be worth more than one transaction.<\/p>\n

Aligning Marketing With Sales<\/h2>\n

Synergizing sales and marketing teams should be one of your priorities. You should be able to align the content marketing with what your target audience needs \u2013 and what your sales teams need, as well. This means that it\u2019s best to leave the traditional sales funnel models behind. Remember, any approach that hinges on the transaction or the purchasing decision is likely to miss out on the engagements made possible by digital technology.<\/p>\n

Thus, when choosing a framework through which to align the efforts of your marketing and sales teams, remember these points:<\/p>\n

    \n
  • The path to purchasing is no longer linear.<\/li>\n
  • There are several dimensions to social influence.<\/li>\n
  • Don\u2019t disregard your advocates.<\/li>\n
  • Focus on the relationships that you build with those you engage with through your content.<\/li>\n
  • Always measure important metrics<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[22,19],"class_list":["post-351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-content-strategy"],"acf":[],"yoast_head":"\nTop Things To Know About Your Buyers Digital Journey - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Things To Know About Your Buyers Digital Journey - Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-03T13:08:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T07:48:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Linda Vecvagare\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@izsaukumziime\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Vecvagare\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/\"},\"author\":{\"name\":\"Linda Vecvagare\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"headline\":\"Top Things To Know About Your Buyers Digital Journey\",\"datePublished\":\"2018-01-03T13:08:38+00:00\",\"dateModified\":\"2022-09-13T07:48:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/\"},\"wordCount\":486,\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/pexels-photo-1.jpg\",\"keywords\":[\"Content marketing\",\"Content strategy\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/\",\"name\":\"Top Things To Know About Your Buyers Digital Journey - Growth marketing blog \u203a Capsulink\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/pexels-photo-1.jpg\",\"datePublished\":\"2018-01-03T13:08:38+00:00\",\"dateModified\":\"2022-09-13T07:48:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/pexels-photo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/pexels-photo-1.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Sales funnel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/buyers-digital-journey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top Things To Know About Your Buyers Digital Journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/\",\"name\":\"Growth marketing blog \u203a Capsulink\",\"description\":\"The essence of social media and digital marketing.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\",\"name\":\"Linda Vecvagare\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"caption\":\"Linda Vecvagare\"},\"description\":\"Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/izsaukumziime\"],\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Things To Know About Your Buyers Digital Journey - Growth marketing blog \u203a Capsulink","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/","og_locale":"en_US","og_type":"article","og_title":"Top Things To Know About Your Buyers Digital Journey - Growth marketing blog \u203a Capsulink","og_url":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/","og_site_name":"Growth marketing blog \u203a Capsulink","article_published_time":"2018-01-03T13:08:38+00:00","article_modified_time":"2022-09-13T07:48:36+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-1.jpg","type":"image\/jpeg"}],"author":"Linda Vecvagare","twitter_card":"summary_large_image","twitter_creator":"@izsaukumziime","twitter_misc":{"Written by":"Linda Vecvagare","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/#article","isPartOf":{"@id":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/"},"author":{"name":"Linda Vecvagare","@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f"},"headline":"Top Things To Know About Your Buyers Digital Journey","datePublished":"2018-01-03T13:08:38+00:00","dateModified":"2022-09-13T07:48:36+00:00","mainEntityOfPage":{"@id":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/"},"wordCount":486,"image":{"@id":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-1.jpg","keywords":["Content marketing","Content strategy"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/","url":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/","name":"Top Things To Know About Your Buyers Digital Journey - Growth marketing blog \u203a Capsulink","isPartOf":{"@id":"https:\/\/newphp.capsulink.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/#primaryimage"},"image":{"@id":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-1.jpg","datePublished":"2018-01-03T13:08:38+00:00","dateModified":"2022-09-13T07:48:36+00:00","author":{"@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f"},"breadcrumb":{"@id":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/#primaryimage","url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-1.jpg","contentUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-1.jpg","width":1280,"height":853,"caption":"Sales funnel"},{"@type":"BreadcrumbList","@id":"https:\/\/newphp.capsulink.com\/blog\/buyers-digital-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newphp.capsulink.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Top Things To Know About Your Buyers Digital Journey"}]},{"@type":"WebSite","@id":"https:\/\/newphp.capsulink.com\/blog\/#website","url":"https:\/\/newphp.capsulink.com\/blog\/","name":"Growth marketing blog \u203a Capsulink","description":"The essence of social media and digital marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newphp.capsulink.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f","name":"Linda Vecvagare","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","contentUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","caption":"Linda Vecvagare"},"description":"Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.","sameAs":["https:\/\/x.com\/izsaukumziime"],"url":"https:\/\/newphp.capsulink.com\/blog\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":3,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"predecessor-version":[{"id":1533,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/351\/revisions\/1533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/media\/352"}],"wp:attachment":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/tags?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}