{"id":328,"date":"2017-12-08T10:22:59","date_gmt":"2017-12-08T08:22:59","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=328"},"modified":"2017-12-08T10:22:59","modified_gmt":"2017-12-08T08:22:59","slug":"5-inbound-marketing-trends","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/","title":{"rendered":"5 Inbound Marketing Trends Not To Miss"},"content":{"rendered":"

While outbound marketing strategies are still popular, they are losing the spotlight to the inbound marketing which has proven to be more effective. In fact, if you use inbound marketing properly, it can be even 10 times more effective in generating leads<\/a> than the classic outbound techniques. Inbound marketing strategies develop rapidly and it\u2019s important to keep up with the newest trends out there. You sneeze, you lose – so here are the top 5 most important trends you should keep your eyes on.<\/a><\/p>\n

1.Be Mobile Friendly<\/h2>\n

More than 50% of search queries globally are taking place on mobile devices<\/a>. And the number is increasing drastically every. This means that all your content, home and landing pages must have a mobile-friendly design and interface. As a matter of fact, this also plays an important role in the case of SEO<\/a>, since the algorithms of search engines like Google rank mobile-friendly sites more favorably.<\/p>\n

2. Use Presentations, Infographics, Videos and Interactive Content<\/h2>\n

Quality content is crucial because no one will want to spend time reading pointless articles created only for SEO purposes. Moreover, also the way you provide the valuable content is important. Nowadays, it\u2019s all about stunning visual content and interaction. Of course, blog posts and white papers are still important, however, customers are increasingly looking for more visually engaging content like infographics or embedded presentations.<\/p>\n

3. Don\u2019t Leave The Email Marketing Behind<\/h2>\n

Although many new interactive inbound marketing channels are emerging, email marketing is still a highly lucrative strategy. In fact, 2 out of every 3 marketers consider that email marketing leads to excellent or at least good ROI<\/a>. So don\u2019t leave the email marketing behind but instead focus on increasingly visual, interactive and engaging content that will be helpful to innovate the way we have seen emails until now.<\/p>\n

4. Narrow The Gap Between Sales and Marketing<\/h2>\n

Sales and marketing shouldn\u2019t be seen as two opposite poles in businesses, instead, they should be working tightly together. Smarketing – an integration between the sales and marketing processes \u2013 is a must for those who want to keep up with the inbound marketing movement. Why? Companies with effective smarketing strategies generate over 208% more revenues from marketing efforts<\/a>m.<\/p>\n

5. Take Advantage Of Artificial Intelligence, Machine Learning & Data Analytics<\/h2>\n

This is one of the most interesting new trends that is revolutionizing the way marketing is done. AI solutions can automate most marketing processes and give you useful recommendations grounded in machine learning. One example you should be exploring is chatbots. Since Facebook Messenger allowed the creation of chatbots, at least 34,000 chatbots have been developed to improve customer relations.<\/p>\n

Time doesn\u2019t stand still and neither does marketing. So if you want to be a successful marketer, you should adapt your strategy to the upcoming trends and always have keep a second eye on the future.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[22,49,73],"class_list":["post-328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-marketing-strategy","tag-marketing-trends"],"acf":[],"yoast_head":"\n5 Inbound Marketing Trends Not To Miss - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Inbound Marketing Trends Not To Miss - Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-08T08:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/photo-1507209575474-fa61e9d3086b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Linda Vecvagare\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@izsaukumziime\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Vecvagare\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/\"},\"author\":{\"name\":\"Linda Vecvagare\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"headline\":\"5 Inbound Marketing Trends Not To Miss\",\"datePublished\":\"2017-12-08T08:22:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/\"},\"wordCount\":475,\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/photo-1507209575474-fa61e9d3086b.jpg\",\"keywords\":[\"Content marketing\",\"Marketing strategy\",\"Marketing trends\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/\",\"name\":\"5 Inbound Marketing Trends Not To Miss - Growth marketing blog \u203a Capsulink\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/photo-1507209575474-fa61e9d3086b.jpg\",\"datePublished\":\"2017-12-08T08:22:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/#primaryimage\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/photo-1507209575474-fa61e9d3086b.jpg\",\"contentUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/photo-1507209575474-fa61e9d3086b.jpg\",\"width\":750,\"height\":500,\"caption\":\"Inbound marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/5-inbound-marketing-trends\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Inbound Marketing Trends Not To Miss\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/\",\"name\":\"Growth marketing blog \u203a Capsulink\",\"description\":\"The essence of social media and digital marketing.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\",\"name\":\"Linda Vecvagare\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"caption\":\"Linda Vecvagare\"},\"description\":\"Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/izsaukumziime\"],\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Inbound Marketing Trends Not To Miss - Growth marketing blog \u203a Capsulink","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/","og_locale":"en_US","og_type":"article","og_title":"5 Inbound Marketing Trends Not To Miss - Growth marketing blog \u203a Capsulink","og_url":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/","og_site_name":"Growth marketing blog \u203a Capsulink","article_published_time":"2017-12-08T08:22:59+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/photo-1507209575474-fa61e9d3086b.jpg","type":"image\/jpeg"}],"author":"Linda Vecvagare","twitter_card":"summary_large_image","twitter_creator":"@izsaukumziime","twitter_misc":{"Written by":"Linda Vecvagare","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/#article","isPartOf":{"@id":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/"},"author":{"name":"Linda Vecvagare","@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f"},"headline":"5 Inbound Marketing Trends Not To Miss","datePublished":"2017-12-08T08:22:59+00:00","mainEntityOfPage":{"@id":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/"},"wordCount":475,"image":{"@id":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/photo-1507209575474-fa61e9d3086b.jpg","keywords":["Content marketing","Marketing strategy","Marketing trends"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/","url":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/","name":"5 Inbound Marketing Trends Not To Miss - Growth marketing blog \u203a Capsulink","isPartOf":{"@id":"https:\/\/newphp.capsulink.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/#primaryimage"},"image":{"@id":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/photo-1507209575474-fa61e9d3086b.jpg","datePublished":"2017-12-08T08:22:59+00:00","author":{"@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f"},"breadcrumb":{"@id":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/#primaryimage","url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/photo-1507209575474-fa61e9d3086b.jpg","contentUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/photo-1507209575474-fa61e9d3086b.jpg","width":750,"height":500,"caption":"Inbound marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/newphp.capsulink.com\/blog\/5-inbound-marketing-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newphp.capsulink.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Inbound Marketing Trends Not To Miss"}]},{"@type":"WebSite","@id":"https:\/\/newphp.capsulink.com\/blog\/#website","url":"https:\/\/newphp.capsulink.com\/blog\/","name":"Growth marketing blog \u203a Capsulink","description":"The essence of social media and digital marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newphp.capsulink.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f","name":"Linda Vecvagare","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","contentUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","caption":"Linda Vecvagare"},"description":"Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.","sameAs":["https:\/\/x.com\/izsaukumziime"],"url":"https:\/\/newphp.capsulink.com\/blog\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/comments?post=328"}],"version-history":[{"count":2,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/328\/revisions"}],"predecessor-version":[{"id":331,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/328\/revisions\/331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/media\/329"}],"wp:attachment":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/media?parent=328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/categories?post=328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/tags?post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}