{"id":325,"date":"2017-12-06T10:49:50","date_gmt":"2017-12-06T08:49:50","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=325"},"modified":"2018-02-21T14:12:26","modified_gmt":"2018-02-21T12:12:26","slug":"content-that-builds-trust","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/","title":{"rendered":"7 Powerful Types of Content That Build Trust"},"content":{"rendered":"

According to the Edelman Trust Barometer 2017, only 52% of people trust companies<\/a> in any real way. Moreover, Accenture\u2019s customer loyalty study points out that 43 % of subscribers<\/a> have left a company when they lost trust in the brand. Thus, in these times of a \u201ctrust crisis\u201d, it\u2019s more important than ever for brands to use a smart content marketing strategy<\/a> that builds trust and credibility with\u00a0the customers. Here are 7 powerful types of content you can use.<\/p>\n

1. Reviews<\/h2>\n

Do all you can to encourage your customers to write online reviews. 68% of customers <\/a>trust in customer reviews when they make a purchase. Moreover, those reviews will make them trust your brand as well.<\/p>\n

2. Success stories<\/h2>\n

Customer success stories are crucial if you want to establish proof that your brand is valuable. This type of content combines the power of storytelling with an evidence-based data to build awareness, influence customer decisions, increase brand loyalty and strengthen\u00a0the company\u2019s relationship with customers.<\/p>\n

3. Client testimonials<\/h2>\n

Testimonials from your customers are important because they are considered objective, neutral and therefore more trustworthy. Testimonials provide the confirmation that your customers are seeking before making a purchase. They are encouraging and they create a confidence to move forward with their decision.<\/p>\n

4. Webinars<\/h2>\n

Creating webinars is an effective way to market your content to a large audience in real-time. They prove you\u2019re an expert and allow your brand to showcase its knowledge and expertise. Webinars are useful to educate and inform your audience and provide them with helpful and beneficial information.<\/p>\n

5. Ebooks<\/h2>\n

Ebooks are another powerful way to establish credibility and expertise. A unique advantage of eBooks is that your customers can download them so they feel more like a real object of value. As people who download eBooks are looking for education and information, an effective execution of your message can increase the trust in your brand.<\/p>\n

6. How to\u2019s and tutorials<\/h2>\n

550,000<\/a> – this is the average number of global monthly searches for \u201chow to\u201d.Therefore, the how-to guides and tutorials are useful to support your customers with practical tips and guidance. They are also a great way to showcase your knowledge and experience.<\/p>\n

7. User-generated videos<\/h2>\n

User-generated content has many benefits. It can strengthen brand-customer relationships, build customer trust, and boost your brand\u2019s authenticity and credibility. On top of that, video content is taking a more prominent place than ever so user-generated videos can make your customer success stories stand out in the contemporary climate.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[22,19],"class_list":["post-325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-content-marketing","tag-content-strategy"],"acf":[],"yoast_head":"\n7 Powerful Types of Content That Build Trust - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Powerful Types of Content That Build Trust - Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-06T08:49:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-21T12:12:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/pexels-photo-604895.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1840\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Linda Vecvagare\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@izsaukumziime\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Vecvagare\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/\"},\"author\":{\"name\":\"Linda Vecvagare\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"headline\":\"7 Powerful Types of Content That Build Trust\",\"datePublished\":\"2017-12-06T08:49:50+00:00\",\"dateModified\":\"2018-02-21T12:12:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/\"},\"wordCount\":418,\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/pexels-photo-604895.jpg\",\"keywords\":[\"Content marketing\",\"Content strategy\"],\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/\",\"name\":\"7 Powerful Types of Content That Build Trust - Growth marketing blog \u203a Capsulink\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/pexels-photo-604895.jpg\",\"datePublished\":\"2017-12-06T08:49:50+00:00\",\"dateModified\":\"2018-02-21T12:12:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/#primaryimage\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/pexels-photo-604895.jpg\",\"contentUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/pexels-photo-604895.jpg\",\"width\":1840,\"height\":1228,\"caption\":\"Content To Build Trust\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/content-that-builds-trust\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Powerful Types of Content That Build Trust\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/\",\"name\":\"Growth marketing blog \u203a Capsulink\",\"description\":\"The essence of social media and digital marketing.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\",\"name\":\"Linda Vecvagare\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"caption\":\"Linda Vecvagare\"},\"description\":\"Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/izsaukumziime\"],\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Powerful Types of Content That Build Trust - Growth marketing blog \u203a Capsulink","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/","og_locale":"en_US","og_type":"article","og_title":"7 Powerful Types of Content That Build Trust - Growth marketing blog \u203a Capsulink","og_url":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/","og_site_name":"Growth marketing blog \u203a Capsulink","article_published_time":"2017-12-06T08:49:50+00:00","article_modified_time":"2018-02-21T12:12:26+00:00","og_image":[{"width":1840,"height":1228,"url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/pexels-photo-604895.jpg","type":"image\/jpeg"}],"author":"Linda Vecvagare","twitter_card":"summary_large_image","twitter_creator":"@izsaukumziime","twitter_misc":{"Written by":"Linda Vecvagare","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/#article","isPartOf":{"@id":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/"},"author":{"name":"Linda Vecvagare","@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f"},"headline":"7 Powerful Types of Content That Build Trust","datePublished":"2017-12-06T08:49:50+00:00","dateModified":"2018-02-21T12:12:26+00:00","mainEntityOfPage":{"@id":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/"},"wordCount":418,"image":{"@id":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/pexels-photo-604895.jpg","keywords":["Content marketing","Content strategy"],"articleSection":["Content"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/","url":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/","name":"7 Powerful Types of Content That Build Trust - Growth marketing blog \u203a Capsulink","isPartOf":{"@id":"https:\/\/newphp.capsulink.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/#primaryimage"},"image":{"@id":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/pexels-photo-604895.jpg","datePublished":"2017-12-06T08:49:50+00:00","dateModified":"2018-02-21T12:12:26+00:00","author":{"@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f"},"breadcrumb":{"@id":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/#primaryimage","url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/pexels-photo-604895.jpg","contentUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/12\/pexels-photo-604895.jpg","width":1840,"height":1228,"caption":"Content To Build Trust"},{"@type":"BreadcrumbList","@id":"https:\/\/newphp.capsulink.com\/blog\/content-that-builds-trust\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newphp.capsulink.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 Powerful Types of Content That Build Trust"}]},{"@type":"WebSite","@id":"https:\/\/newphp.capsulink.com\/blog\/#website","url":"https:\/\/newphp.capsulink.com\/blog\/","name":"Growth marketing blog \u203a Capsulink","description":"The essence of social media and digital marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newphp.capsulink.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f","name":"Linda Vecvagare","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","contentUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","caption":"Linda Vecvagare"},"description":"Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.","sameAs":["https:\/\/x.com\/izsaukumziime"],"url":"https:\/\/newphp.capsulink.com\/blog\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":3,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/325\/revisions"}],"predecessor-version":[{"id":395,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/325\/revisions\/395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/media\/326"}],"wp:attachment":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/media?parent=325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/categories?post=325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/tags?post=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}