{"id":311,"date":"2017-11-16T11:32:43","date_gmt":"2017-11-16T09:32:43","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=311"},"modified":"2017-11-16T11:32:43","modified_gmt":"2017-11-16T09:32:43","slug":"how-not-to-fail","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/how-not-to-fail\/","title":{"rendered":"How Not To Fail When Asking For A Product Review"},"content":{"rendered":"<p>We all hate making a purchase only to find out that the product is actually faulty, doesn\u2019t solve the problem we have or isn\u2019t what we expected. This is why adding personal product reviews, recommendations and word of mouth marketing to your strategy is a great way to increase sales. Consumers <a href=\"http:\/\/blog.capsulink.com\/boost-your-marketing-strategy-with-6-cialdinis-principles-of-persuasion\/\" target=\"_blank\">trust the opinion of other consumers<\/a> more. But before you rush into asking for customer reviews, make sure you\u2019ve thought about everything.<!--more--><\/p>\n<h2>It\u2019s All About Having A Perfect Product<\/h2>\n<p>Today, there are hundreds and thousands of reviews available online, and your potential customers will take every opportunity to read them before making a purchase. Actually, <a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\" target=\"_blank\">84% of customers trust online reviews <\/a>as much as personal recommendations. It\u2019s true that adding product reviews to your marketing strategy can help build trust and loyalty, and set your product apart from competitors. However, the most important thing is to test your product and make sure it\u2019s working flawlessly before you ask for a review. If you offer a faulty product to a blogger or social media influencer for reviewing, the result can be damaging. Keep in mind: as much as reviews can be helpful, nothing hurts a new business more than a negative review that goes viral.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/36Gw3tErUSM\" width=\"425\" height=\"350\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[49,50],"class_list":["post-311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-strategy","tag-product-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Not To Fail When Asking For A Product Review - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/how-not-to-fail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Not To Fail When Asking For A Product Review - 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