{"id":304,"date":"2017-11-09T12:42:01","date_gmt":"2017-11-09T10:42:01","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=304"},"modified":"2017-11-09T12:42:01","modified_gmt":"2017-11-09T10:42:01","slug":"7-powerful-onboarding-emails","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/7-powerful-onboarding-emails\/","title":{"rendered":"7 Powerful Onboarding Emails That Convert From \u201cTriers\u201d to \u201cBuyers\u201d"},"content":{"rendered":"<p>Converting free trial users into paying customers is not an easy task. To increase the sign-up rate for your paid product or service, you need to create engaging experiences and provide real value during the free trial period. Here are 7 killer onboarding emails that will help you do just that.<!--more--><\/p>\n<h2>1. The Welcome Email<\/h2>\n<p><a href=\"http:\/\/www.slideshare.net\/bluehornetemail\/bluehornet-consumer-views-of-email-marketing-2013-presentation-final\" target=\"_blank\">More than 70% <\/a>of consumers expect a welcome email immediately after subscribing. The welcome email is your first personal communication with the customer. Use this type of email to show your company\u2019s personality and set future expectations. Choose a simple design, a conversational tone, and a single call-to-action (CTA) to make it more effective.<\/p>\n<h2>2. Introduce The Benefits<\/h2>\n<p>Next, you should encourage the new users to engage with your product. Introduce them to the best features and the main benefits. Create a CTA to move them from the email to your app or website.<\/p>\n<h2>3. The Reward Email<\/h2>\n<p>The purpose of this type of email is to reward users for good behavior. Acknowledge a milestone and encourage users to move on to the next step. Try using a positive copy and add micro CTA\u2019s (e.g. \u201cFollow on Twitter\u201d, \u201cCheck out our blog\u201d) to deepen your relationship.<\/p>\n<h2>4. The Social Proof<\/h2>\n<p style=\"text-align: left;\">According to <a href=\"http:\/\/blog.capsulink.com\/boost-your-marketing-strategy-with-6-cialdinis-principles-of-persuasion\/\" target=\"_blank\">Cialdini\u2019s Principles of Persuasion<\/a>, when people are uncertain, they tend to look at their peers. Social proof emails will help you validate your product using testimonials, reviews, recommendations, ratings, etc.<\/p>\n<h2>5. The Check-up Email<\/h2>\n<p>Send this type of email if you notice that your subscribers are inactive. Try sending a friendly reminder to the new signees that haven\u2019t tried your product or service yet. Add a single CTA and emphasize the benefits of your product in this email.<\/p>\n<h2>6. The Urgency Email<\/h2>\n<p>Creating a sense of urgency can effectively increase conversions. When a user is approaching the end of their free trial, send an email using smart copywriting strategies. Use phrases like \u201conly 2 days left\u201d, \u201cyour trial ends soon\u201d, \u201cupgrade now\u201d to encourage users to take action.<\/p>\n<h2>7. The Last Chance<\/h2>\n<p>If your \u201ctriers\u201d didn\u2019t convert into \u201cbuyers\u201d when the free trial expired, give them one more chance. Try sending out a survey to find out what their feedback, questions and suggestions are. Only because the free trial has ended, doesn\u2019t meant that your emails have to stop too.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[22,53,20],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-growth-strategies","tag-increase-website-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Powerful Onboarding Emails That Convert From \u201cTriers\u201d to \u201cBuyers\u201d - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/7-powerful-onboarding-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Powerful Onboarding Emails That Convert From \u201cTriers\u201d to \u201cBuyers\u201d - 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