{"id":297,"date":"2017-11-02T10:32:45","date_gmt":"2017-11-02T08:32:45","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=297"},"modified":"2019-10-15T23:47:49","modified_gmt":"2019-10-15T20:47:49","slug":"top-5-ways-to-create-video-ads","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/top-5-ways-to-create-video-ads\/","title":{"rendered":"Top 5 Ways To Create YouTube Video Ads That Hold Your Viewers\u2019 Attention"},"content":{"rendered":"<p>Right now, human beings are <a href=\"https:\/\/animoto.com\/blog\/business\/content-marketing-gerry-moran\/\" target=\"_blank\" rel=\"noopener noreferrer\">falling behind goldfish<\/a> when it comes to attention span. In a world of distractions, most YouTube ads are skippable, giving the audience the possibility to <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/creating-youtube-ads-that-break-through-in-a-skippable-world\/\" target=\"_blank\" rel=\"noopener noreferrer\">move on in 5 seconds<\/a>. This makes it more important than ever to capture your viewers\u2019 attention and hold it. Here are the most effective tips on how to <a href=\"http:\/\/blog.capsulink.com\/5-steps-to-an-engaging-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">engage your audience<\/a> as soon as they click on your video.<!--more--><\/p>\n<h2>1. Add Appropriate Title and Thumbnail<\/h2>\n<p>Viewers most definitely will skip your video if it doesn\u2019t fit their expectations. Avoid misleading titles and thumbnails and tell people exactly what they\u2019ll be seeing. With your title, show how helpful your video is \u2013 introduce a problem and promise a solution.<\/p>\n<h2>2. Engage Instantaneously<\/h2>\n<p>Your video ad must grab viewers\u2019 attention as soon as they hit play. You can significantly increase watch time if you deliver your message fast and effectively. Put your message in one of the first frames of your video and combine it with a powerful storytelling content to engage your viewers. Or go even further and create an ad that\u2019s only 5 seconds long. Tell your whole story in those few seconds and the viewer won\u2019t be able to skip it.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Tell your whole story in only 5 seconds and the viewer won\u2019t be able to skip your YouTube video ad. <a href=\"https:\/\/t.co\/DlQ2MDBDhZ\">https:\/\/t.co\/DlQ2MDBDhZ<\/a><\/p>\n<p>\u2014 Capsulink (@capsulink) <a href=\"https:\/\/twitter.com\/capsulink\/status\/926002593586872320?ref_src=twsrc%5Etfw\">November 2, 2017<\/a><\/p><\/blockquote>\n<p><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h2>3. Use Power Words<\/h2>\n<p>Words can have great power. For example, <a href=\"https:\/\/drive.google.com\/file\/d\/0BwITI-eypjyKOVlBTXM4TERocW8\/view\" target=\"_blank\" rel=\"noopener noreferrer\">adding the word \u201cYou\u201d in the first 5 seconds <\/a>of your video can double your viewership and increase retention rate. The views increase also if you mention the word twice or use variations as \u201cyour\u201d, \u201cyourselves\u201d, \u201cy\u2019all\u201d, etc.<\/p>\n<h2>4. Add Text<\/h2>\n<p>Be prepared that viewers might choose not to unmute your video. Using text, especially at the beginning of your video, will provide context and inform the audience about what they\u2019re about to see.<\/p>\n<h2>5. Use Moving Images<\/h2>\n<p>The audience nowadays is easily bored. A good way to deal with it is by starting your video with a moving segment. Remember, viewers\u2019 eyes are drawn to moving images. Use different visual elements in your video together with a nice rhythm and pace to reach the best results.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[100],"tags":[88,97,134],"class_list":["post-297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-and-ads","tag-video-ads","tag-video-marketing","tag-youtube-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Ways To Create YouTube Video Ads That Hold Your Viewers\u2019 Attention - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/top-5-ways-to-create-video-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Ways To Create YouTube Video Ads That Hold Your Viewers\u2019 Attention - Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newphp.capsulink.com\/blog\/top-5-ways-to-create-video-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-02T08:32:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-15T20:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/11\/pexels-photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1296\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Linda Vecvagare\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@izsaukumziime\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Vecvagare\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/top-5-ways-to-create-video-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/top-5-ways-to-create-video-ads\\\/\"},\"author\":{\"name\":\"Linda Vecvagare\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"headline\":\"Top 5 Ways To Create YouTube Video Ads That Hold Your Viewers\u2019 Attention\",\"datePublished\":\"2017-11-02T08:32:45+00:00\",\"dateModified\":\"2019-10-15T20:47:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/top-5-ways-to-create-video-ads\\\/\"},\"wordCount\":378,\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/top-5-ways-to-create-video-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/pexels-photo.jpg\",\"keywords\":[\"video ads\",\"Video marketing\",\"YouTube Ads\"],\"articleSection\":[\"SEO &amp; 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