{"id":285,"date":"2017-10-12T10:56:47","date_gmt":"2017-10-12T07:56:47","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=285"},"modified":"2017-10-12T10:56:47","modified_gmt":"2017-10-12T07:56:47","slug":"flow-theory-skyrocket-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/","title":{"rendered":"Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy"},"content":{"rendered":"<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Flow_(psychology)\" target=\"_blank\">Flow Theory<\/a> deals with the state of effortless concentration and immersion in an activity. Since 1996 the applicability of Flow Theory has extended to online environments and it\u2019s suggested that the success of online marketers depends on their ability to create the experience of flow for their consumers. So if you wish to <a href=\"http:\/\/blog.capsulink.com\/boost-your-marketing-strategy-with-6-cialdinis-principles-of-persuasion\/\" target=\"_blank\">boost your content marketing efforts<\/a> it\u2019s worth exploring how scientifically proven psychological triggers can leverage your digital marketing strategy.<!--more--><\/p>\n<h2>What Is The \u201cFlow\u201d?<\/h2>\n<p>Researchers explain \u201cflow\u201d as a state of enjoyment, concentration, and involvement in which the person\u2019s attention and energy are directed to a certain act. So, in terms of digital marketing, it describes a content so immersive that your audience wants to spend longer time with it.<\/p>\n<h2>How To Use It?<\/h2>\n<p>There are 3 main components you need to implement in your content to create an experience of flow. Combining these elements with an in-depth understanding of your audience\u2019s intrinsic motivators will make your content more addictive.<\/p>\n<ul>\n<li>Perception of play &#8211; engagement with an interactive environment where the user has control.<\/li>\n<li>Various degrees of challenge that increases the quality and engagement.<\/li>\n<li>Content consumption &#8211; augmenting product knowledge into a gamified environment.<\/li>\n<\/ul>\n<p>If you use Flow Theory right, it can have powerful results such as longer engagement, receptive lead nurturing, improved consumer attitudes and even more sales and better ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[22,19,49],"class_list":["post-285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-content-strategy","tag-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy - Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-12T07:56:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/10\/pexels-photo-207582-1024x683.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Linda Vecvagare\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@izsaukumziime\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Vecvagare\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/\"},\"author\":{\"name\":\"Linda Vecvagare\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"headline\":\"Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy\",\"datePublished\":\"2017-10-12T07:56:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/\"},\"wordCount\":236,\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/pexels-photo-207582.jpeg\",\"keywords\":[\"Content marketing\",\"Content strategy\",\"Marketing strategy\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/\",\"name\":\"Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy - Growth marketing blog \u203a Capsulink\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/pexels-photo-207582.jpeg\",\"datePublished\":\"2017-10-12T07:56:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/pexels-photo-207582.jpeg\",\"contentUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/pexels-photo-207582.jpeg\",\"width\":4368,\"height\":2912,\"caption\":\"Boost marketing with flow theory\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/flow-theory-skyrocket-your-marketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/\",\"name\":\"Growth marketing blog \u203a Capsulink\",\"description\":\"The essence of social media and digital marketing.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/8db287845362ef24e7b0ca845ba8c13f\",\"name\":\"Linda Vecvagare\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/linda-vecvagare-capsulink-guest-author-96x96.jpg\",\"caption\":\"Linda Vecvagare\"},\"description\":\"Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/izsaukumziime\"],\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy - Growth marketing blog \u203a Capsulink","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy - Growth marketing blog \u203a Capsulink","og_url":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/","og_site_name":"Growth marketing blog \u203a Capsulink","article_published_time":"2017-10-12T07:56:47+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/10\/pexels-photo-207582-1024x683.jpeg","type":"image\/jpeg"}],"author":"Linda Vecvagare","twitter_card":"summary_large_image","twitter_creator":"@izsaukumziime","twitter_misc":{"Written by":"Linda Vecvagare","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/"},"author":{"name":"Linda Vecvagare","@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f"},"headline":"Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy","datePublished":"2017-10-12T07:56:47+00:00","mainEntityOfPage":{"@id":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/"},"wordCount":236,"image":{"@id":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/10\/pexels-photo-207582.jpeg","keywords":["Content marketing","Content strategy","Marketing strategy"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/","url":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/","name":"Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy - Growth marketing blog \u203a Capsulink","isPartOf":{"@id":"https:\/\/newphp.capsulink.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/10\/pexels-photo-207582.jpeg","datePublished":"2017-10-12T07:56:47+00:00","author":{"@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f"},"breadcrumb":{"@id":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/#primaryimage","url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/10\/pexels-photo-207582.jpeg","contentUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2017\/10\/pexels-photo-207582.jpeg","width":4368,"height":2912,"caption":"Boost marketing with flow theory"},{"@type":"BreadcrumbList","@id":"https:\/\/newphp.capsulink.com\/blog\/flow-theory-skyrocket-your-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newphp.capsulink.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Flow Theory Can Significantly Skyrocket Your Content Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/newphp.capsulink.com\/blog\/#website","url":"https:\/\/newphp.capsulink.com\/blog\/","name":"Growth marketing blog \u203a Capsulink","description":"The essence of social media and digital marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newphp.capsulink.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/newphp.capsulink.com\/blog\/#\/schema\/person\/8db287845362ef24e7b0ca845ba8c13f","name":"Linda Vecvagare","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","url":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","contentUrl":"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2019\/07\/linda-vecvagare-capsulink-guest-author-96x96.jpg","caption":"Linda Vecvagare"},"description":"Linda Vecvagare is a marketing expert at Mediaplans digital agency with 5 years of experience in the communications industry. She has a proven track record of creating and managing content to build relationships for organizations in the fields of technology, education, trade and services.","sameAs":["https:\/\/x.com\/izsaukumziime"],"url":"https:\/\/newphp.capsulink.com\/blog\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":1,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"predecessor-version":[{"id":287,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/posts\/285\/revisions\/287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/media\/286"}],"wp:attachment":[{"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newphp.capsulink.com\/blog\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}