{"id":230,"date":"2017-08-16T13:25:44","date_gmt":"2017-08-16T10:25:44","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=230"},"modified":"2017-08-16T13:25:44","modified_gmt":"2017-08-16T10:25:44","slug":"the-ultimate-character-count-guide","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/the-ultimate-character-count-guide\/","title":{"rendered":"The Ultimate Blog And Social Media Character Count Guide"},"content":{"rendered":"<p>When crafting <a href=\"http:\/\/blog.capsulink.com\/start-creating-powerful-headlines-today\/\" target=\"_blank\">catchy headlines<\/a>, effective ads and epic status updates and tweets, many marketers wonder about the character limits. However, the character limit rarely is the ideal length of a powerful Facebook post or a perfect Instagram caption. Based on several different studies, we have put together a list of the ideal character limits for each network that will improve the likelihood of people reading and engaging with your content.<!--more--><\/p>\n<h2>Blog Post<\/h2>\n<ul>\n<li>Posts with an average read time of <a href=\"https:\/\/medium.com\/data-lab\/the-optimal-post-is-7-minutes-74b9f41509b\" target=\"_blank\">7 minutes (2100 characters)<\/a> captured the most attention.<\/li>\n<li>If you don&#8217;t want your title to get cut off in the Google search results, use <a href=\"https:\/\/moz.com\/learn\/seo\/title-tag\" target=\"_blank\">under 60 characters.<\/a><\/li>\n<li>As Google cuts off meta descriptions after around two lines, use <a href=\"https:\/\/moz.com\/learn\/seo\/meta-description\" target=\"_blank\">under 155 characters<\/a> for your meta description.<\/li>\n<\/ul>\n<h2>Facebook<\/h2>\n<ul>\n<li>Status updates with <a href=\"http:\/\/www.marketingprofs.com\/chirp\/2016\/29671\/the-ideal-word-counts-for-social-media-posts-infographic\" target=\"_blank\">40-80 characters<\/a> tend to receive higher like and comment rate.<\/li>\n<li>For a perfect <a href=\"https:\/\/adespresso.com\/academy\/blog\/we-analyzed-37259-facebook-ads-and-heres-what-we-learned\/\" target=\"_blank\">copy for your ad <\/a>it\u2019s highly suggested to keep it tight and to the point &#8211; headline about 5 words, body text 14 words, link descriptions 18 words.<\/li>\n<li>Viewers engagement in the video is steady up to <a href=\"https:\/\/wistia.com\/blog\/optimal-video-length\" target=\"_blank\">2 minutes<\/a>, but after that, the drop-off is significant.<\/li>\n<\/ul>\n<h2>Twitter<\/h2>\n<ul>\n<li>Tweets with <a href=\"http:\/\/danzarrella.com\/infographic-how-to-get-more-clicks-on-twitter\/\" target=\"_blank\">120 &#8211; 130 characters<\/a> have the highest clickthrough rates.<\/li>\n<li>Tweets with <a href=\"http:\/\/www.adweek.com\/digital\/twitter-hashtag-tips-from-buddy-media\/\" target=\"_blank\">1 or 2 hashtags<\/a> receive higher engagement than those with three or more hashtags.<\/li>\n<\/ul>\n<h2>Instagram<\/h2>\n<ul>\n<li>To have your entire caption to display in feed use <a href=\"https:\/\/help.instagram.com\/1643471055915254?helpref=search&amp;sr=3&amp;query=characters\" target=\"_blank\">under 125 characters.<\/a><\/li>\n<li>Engagement rates drop when you go <a href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">over 8 hashtags<\/a>.<\/li>\n<\/ul>\n<h2>LinkedIn<\/h2>\n<ul>\n<li>Post titles with <a href=\"http:\/\/okdork.com\/linkedin-publishing-success\/\" target=\"_blank\">40-49 characters<\/a> receive the greatest number of post views overall.<\/li>\n<li>Posts with the length of <a href=\"http:\/\/okdork.com\/linkedin-publishing-success\/\" target=\"_blank\">1900 to 2000 words<\/a> gain the greatest number of likes, comments, and shares.<\/li>\n<\/ul>\n<h2>YouTube<\/h2>\n<ul>\n<li>Aim to get the key message of your video title <a href=\"https:\/\/www.birdsonganalytics.com\/guides\/youtube-title-description-length\/\" target=\"_blank\">within 70 characters<\/a> to ensure every search result shows what you need.<\/li>\n<li>Keep your video\u2019s description brief as no more than <a href=\"https:\/\/www.brainshark.com\/ideas-blog\/2014\/March\/youtube-seo-best-practices-titles-descriptions\" target=\"_blank\">the first 157 characters <\/a>will appear as a snippet in search.<\/li>\n<\/ul>\n<h2>Useful Free Tools For Character Counting<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.charactercountonline.com\/\" target=\"_blank\">Online Character Count Tool<\/a><\/li>\n<li><a href=\"http:\/\/www.lettercount.com\/\" target=\"_blank\">Online Letter\/Character Counter<\/a><\/li>\n<li><a href=\"https:\/\/charcounter.com\/en\/\" target=\"_blank\">Character, Letter and Word Counter Charcounter<\/a><\/li>\n<li><a href=\"https:\/\/wordcounttools.com\/\" target=\"_blank\">Word Count Tool Word Counter<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[15],"tags":[57,79,63],"class_list":["post-230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-blogging","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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