{"id":186,"date":"2017-06-22T10:52:45","date_gmt":"2017-06-22T07:52:45","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=186"},"modified":"2017-06-22T10:52:45","modified_gmt":"2017-06-22T07:52:45","slug":"boost-your-marketing-strategy-with-6-cialdinis-principles-of-persuasion","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/boost-your-marketing-strategy-with-6-cialdinis-principles-of-persuasion\/","title":{"rendered":"Boost Your Marketing Strategy With 6 Cialdini\u2019s Principles of Persuasion"},"content":{"rendered":"

In 1984, Dr. Robert B. Cialdini wrote a book Influence: The Psychology of Persuasion<\/a>. Since then his 6 principles are still widely used by marketers to help their content generate more traffic<\/a>, leads, and conversions. Check them out, start embracing the science of persuasion and make your content irresistible to your audience.<\/p>\n

<\/p>\n

1. Reciprocation<\/h2>\n

People feel indebted to those who do something for them. Give something, may it be information, free samples or positive experience, to your audience and they will want to give you something in return.<\/p>\n

2. Commitment and Consistency<\/h2>\n

Human beings are consistent. Once the person has publicly committed to something, they are much more likely to go through and deliver on that commitment. This can be seen, for example, when asking people for their email address to access a freebie.<\/p>\n

3. Social Proof<\/h2>\n

When people are uncertain, they tend to look at what everyone else, especially their peers, are doing. Showing testimonials from satisfied customers to your target audience can make them become customers themselves.<\/p>\n

4. Liking<\/h2>\n

People say \u2018yes\u2019 more often to those they know and like. As similarity is one of the key building blocks of liking, show your audience the extent to which your product or service is similar to them.<\/p>\n

5. Authority<\/h2>\n

People, in general, have a tendency to obey figures of authority. Given the incredible influence of authority figures, incorporate testimonials from legitimate, recognized authorities on your blog or website.<\/p>\n

6. Scarcity<\/h2>\n

The less there is of something, the more valuable it is and the more people want it. Make sure you\u2019re emphasizing the potential of a wasted opportunity (don\u2019t miss the chance!) in your messages as well as highlighting your product\u2019s uniqueness to increase the perception of its scarcity.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[80,22,20,49,81],"class_list":["post-186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cialdini","tag-content-marketing","tag-increase-website-traffic","tag-marketing-strategy","tag-persuasion"],"acf":[],"yoast_head":"\nBoost Your Marketing Strategy With 6 Cialdini\u2019s Principles of Persuasion - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/boost-your-marketing-strategy-with-6-cialdinis-principles-of-persuasion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Your Marketing Strategy With 6 Cialdini\u2019s Principles of Persuasion - 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