{"id":1622,"date":"2023-02-09T09:10:31","date_gmt":"2023-02-09T07:10:31","guid":{"rendered":"https:\/\/www.capsulink.com\/blog\/?p=1622"},"modified":"2023-02-09T09:07:12","modified_gmt":"2023-02-09T07:07:12","slug":"8-ways-to-increase-your-website-credibility-and-boost-conversions-examples","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/8-ways-to-increase-your-website-credibility-and-boost-conversions-examples\/","title":{"rendered":"8 Ways to Increase Your Website Credibility and Boost Conversions (+Examples)"},"content":{"rendered":"

The credibility of your website and the conversion rates you consistently see are intricately connected. If your visitors find your website untrustworthy, if they question your expertise and don\u2019t find you either a credible source of information or a credible provider of goods or services, they are unlikely to convert.<\/p>\n

While there are numerous ways to boost that credibility, not every tactic will work for every brand. It will come down to what your audience expects to see in your niche and industry and how well you\u2019re able to communicate your message to them.\u00a0<\/p>\n

Let\u2019s take a look at eight ways to boost your credibility and increase your conversion rates.\u00a0<\/p>\n

Prove It with a Resume<\/h2>\n

One of the best ways to demonstrate your credibility and expertise is to use cold, hard facts to prove to your customers that you know what you\u2019re doing.\u00a0<\/p>\n

By sprinkling relevant information across your pages, you can effortlessly establish yourself as a brand people want to do business with. Use relevant, impactful terms on your homepage and on your product pages. List your references and relevant experiences on your about page. Make sure each member of your staff is represented and that you actually say why someone would want to work with them.\u00a0<\/p>\n

You\u2019ll notice most brands just slap on some general terms and say something witty about each of their team members. While trying to make everyone sound relatable is okay, you also want to show they are great at what they do.\u00a0<\/p>\n

Take a look at this post on the best mattresses without fiberglass<\/a>. It was reviewed by an orthopedic surgeon and written by a sleep expert who has worked as a physical trainer. The resumes of these two people instantly make the article itself more relevant and valuable.<\/p>\n

\"eachnight-example\"<\/a><\/p>\n

The brand has also created individual pages for their authors, so you can at any time check their bios and decide whether you want to place your trust in them.\u00a0<\/p>\n

Lean on Expert Testimonials<\/h2>\n

Similarly, you can also ask experts to provide testimonials and endorse your brand. This does not mean that you yourself are not an expert. It means that someone else from your industry, someone who is either your competitor or exceptionally knowledgeable about what you do, thinks you are doing a great job.\u00a0<\/p>\n

You don\u2019t have to go after someone who is an actual celebrity. All you need to do is select someone whose own resume speaks for itself and whose credibility has already been clearly established.\u00a0<\/p>\n

Take a look at Menlo Coaching<\/a>. They have asked Charles Biblios to briefly recommend their business. Chances are most of their audience may not know who he is, but a quick Google search, plus the fact that he is referenced as a CEO, will do most of the talking.<\/p>\n

\"menlo-coaching-example\"<\/a><\/p>\n

Showcase Your Major Customers<\/h2>\n

Another way to do it is to feature your major customers or clients on your pages. If your leads know that you\u2019ve worked with, for example, a household name, a small business owner who is similar to them, or even someone they\u2019ve worked with themselves, you will become more trustworthy.\u00a0<\/p>\n

The simplest and most commonly used way to do this is to list the logos of your major clients. Try to make it sound like you aren\u2019t bragging, though. Also, include smaller, perhaps less well-known customers as well, whom you especially liked working with, for example.\u00a0<\/p>\n

Thankbox has a good example of the implementation of this tactic on their Online Group Retirement Card page<\/a>. They list some of the huge brands that have used them to send online group cards. In their case, this demonstrates how easy and effective their product is. If Cannon, who presumably has very large teams, likes using their solution, then your, perhaps smaller team, will enjoy it as well.<\/p>\n

\"thankbox-example\"<\/a><\/p>\n

Put a Face to Your Happy Customers<\/h2>\n

You can also choose to display your regular customers. The ones that aren\u2019t huge brands, aren\u2019t industry experts, don\u2019t come highly recommended. Just the people who have liked doing business with you, have achieved something you are promoting, and have just left you a really nice review.\u00a0<\/p>\n

Your goal is to display the faces of these people. You want to make your brand easier to connect with, taking it from faceless corporation to human.\u00a0<\/p>\n

There are countless ways to do this. You can include or omit reviews and testimonials along with the photos, feature your products in them, or just show the people. Ideally, you want their name there too, at the very least, and some sort of recognition that they\u2019ve enjoyed working with you.\u00a0<\/p>\n

For example, BarkBox<\/a> has made good use of the fact that their customers are super cute. They feature some of them on their homepage, enjoying some of the brand\u2019s toys. It\u2019s super simple but very effective.\u00a0<\/p>\n

\"barkbox-example\"<\/a><\/p>\n

Shower Customers with Information<\/h2>\n

The more information you\u2019re able to provide to customers, the more likely they are to convert. If you provide minute details about a product or service, you will instantly appear more credible. You clearly know what you\u2019re talking about if you\u2019re able to go into such extreme detail.\u00a0<\/p>\n

Note that you still need to find the right balance. You don\u2019t want to go overboard and start boring your audience, drowning them in unnecessary information. What you do want is to help them understand what a product or service is, how it can solve their pain points, and what its value is.\u00a0<\/p>\n

Let\u2019s take a look at the Career Sidekick<\/a> homepage. Above the fold it gives you a very short description of their key services – getting more interviews for a job and thus getting you hired.<\/p>\n

\"careersidekick-example\"<\/a><\/p>\n

You then get an even more detailed description, highlighting who their service is for, what they can help with, and a list of their most relevant articles.<\/p>\n

Use Icons to Convey Complex Information<\/h2>\n

Speaking of detailed descriptions and finding the right balance between providing too much and just the right amount of information, consider using icons instead of words to convey what is most important about a product or service.\u00a0<\/p>\n

Icons are a much faster way to digest information. Instead of reading a description, a customer will understand at a glance what the key features of a product are. It also makes the page more visually appealing and lets you add a nice break to it.\u00a0<\/p>\n

ATH sport has done a nice job with their Grass-fed Whey product page<\/a>. They tell you that the product is gluten free, that it is paleo and keto friendly, and that it contains no GMOs. They also tell you all of this much more efficiently than I just did, typing out that entire sentence.<\/p>\n

\"athsport-example\"<\/a><\/p>\n

This page element ensures no one will miss the key facts about your product or service, elevating your credibility.\u00a0<\/p>\n

Create an Easy-to-Understand Privacy Policy<\/h2>\n

In order to be able to trust you, your customers need to know what you are doing with the information they give you. If they at any point feel unsafe or that their data may be used for purposes they don\u2019t like, they will not convert.\u00a0<\/p>\n

This is why writing a very clear and easy-to-understand privacy policy is very important. Don\u2019t use complex terms that only legal experts will understand. Just explain, in the simplest words possible, how you collect data, how you store and secure it, and what you do with it.\u00a0<\/p>\n

Take a look at Best Buy\u2019s Privacy Policy<\/a>. It is without a doubt one of the best ones out there, written well, easy to digest, reading like a conversation, not like a ton of legal mumbo jumbo.<\/p>\n

\"bestbuy-example\"<\/a><\/p>\n

Make It Fast and Reliable\u00a0<\/h2>\n

Finally, let\u2019s briefly touch upon another important point. If your website is not secure and does not load fast, customers will bounce very fast. This is why you need to focus on the following:<\/p>\n