In our digital lives, an email subject line is like a first impression, and you do not get a second chance to make a first impression. Emails are often judged by their subject lines and experienced email marketers know how vital they are in making people open their emails. It does not matter that you crafted the perfect email or that you are running one of the most amazing campaigns of all time. If the subject line is not inviting, chances are that your email will get ignored and pushed down in the crowded inbox.\u00a0<\/p>\n
You probably worked hard to increase your lead generation<\/a> and now that you have access to a significant number of emails and the chance to retarget potential customers with new ad campaigns, you have to think smart. If you want to write better email subject lines<\/a> that will engage people and convert them into potential customers, you have to make them relevant to your readers. Here is how to do it:<\/p>\n On the internet, people like being treated as individuals rather than feeling like another sheep in the herd. The best email marketing examples<\/a> are those that pay attention to email design and that aim to make people feel noticed and appreciated. A good way to boost your email opening rate is to include your subscribers’ names in the subject line. However, it is important to mention that you should not overuse the first-name approach because a lot of spammers have jumped on the email personalization train, somewhat decreasing the effectiveness of this tactic.\u00a0<\/p>\n Besides adding your subscriber\u2019s name, you can always include their location, their website name, their interests, their pet name, or any information that you have obtained from a lead magnet, a survey, or any other touchpoint. Here are some examples:<\/p>\n \u201cHey Lindsey, we might have something for you in our Premium Plan\u201d<\/p>\n \u201cHana, do you want to study in Japan?\u201d<\/p>\n \u201cWe know a new hot spot in [insert location name]\u201d<\/p>\n \u201cStill interested in visiting Thailand this year? Here are our best offers!\u201d<\/p>\n \u201cGet 20% off toys for Milo!\u201d<\/p>\n<\/blockquote>\n That said, be mindful of how much personal information you put in an email. The realization that a business knows a lot of your personal information can feel creepy, and you need to retain existing customers<\/a> or subscribers, not scare them off.<\/p>\n Just because you are a business, that does not mean that you have to act serious and impersonal. One of the best email marketing tips<\/a> is to incorporate emojis (also known as emoticons) in your subject lines. The use of emojis has evolved and people no longer use them just when chatting to close friends and family. They are an easy way to convey an emotion, something that we often miss when communicating digitally. If you use emojis appropriately, you can give your brand a personality, put a smile on your subscribers\u2019 faces, and increase unique open rates.<\/p>\n \u201cA new star is born Now more than ever, we need you!\u201d [Bas\u00edlica de la Sagrada Fam\u00edlia]<\/p>\n \u201c10 travel bloggers that we 💖 to follow!\u201d<\/p>\n \u201c⏰Time is running out! 48 hours left to join our free webinar!\u201d<\/p>\n \u201c[Brand name] Be the first one to get a sneak peek of our summer collection!\u201d 👀<\/p>\n \u201c👏You got this👏\u201d [Asana]<\/p>\n<\/blockquote>\n Content is pushed in people\u2019s faces all the time. They might have subscribed to your newsletter because they wanted to download a report sample, experience a free trial, use a service, or simply because they thought your content could help them grow in a certain way. Whatever the reason, they subscribed to get benefits for themselves, not to help you expand your emailing list. That is why you always have to personalize your rhetoric and make it all about them.<\/p>\n One great way to do this is to write \u201chow-to\u201d subject lines. Teaching people how to do something in order to make their lives easier is a great way to capture their attention. But do not get hung up on the \u201chow-to\u201d tactic. There are plenty of ways to reel in readers. Consider the following five examples:<\/p>\n \u201cNeed flyer ideas<\/a> for your campaigns? We got you covered!\u201d<\/strong><\/p>\n \u201c4 types of office conflict and how to solve it\u201d [Trello]<\/strong><\/p>\n \u201cCreate professional videos to promote [their website name]\u201d<\/strong><\/p>\n \u201cHow To Grow Your Brand with TikTok\u201d [Fohr]<\/strong><\/p>\n \u201cThis is how OSINT<\/a> can help your business\u201d<\/strong><\/p>\n For better or for worse, people love giving their opinions. Even if you do not necessarily need their input, making them feel as if their viewpoint is valued can help you with your email marketing campaigns. Questions in subject lines can also make people stop and think about your point and become curious to learn more. This is where you can use attraction marketing<\/a> and drive traffic to your quality content that entertains and educates people. It will become easier for you to sell your product or services or get people interested in your cause if you position yourself as an expert in your field.<\/p>\n \u201cAre you making these 10 SEO mistakes?\u201d<\/p>\n \u201cDid you upgrade to the latest version?\u201d\u00a0<\/p>\n \u201cPlants as air purifiers: How many of these do you own?\u201d<\/p>\n \u201cDo you know that even minor strokes may take years off your life?\u201d\u00a0<\/p>\n \u201cWe designed 10 new web templates. Which one is your favorite?\u201d<\/p>\n<\/blockquote>\n Urgency is a tactic that works very well in sales, but it also translates well in awareness campaigns or when promoting events. People are more likely to take action when pressed for time and when presented with perceived scarcity. As an email marketer, you have to learn how to use time to your advantage and create an email strategy that both informs and reminds subscribers of your campaign. However, make sure that you are not sending out too many emails too frequently because there is a fine line between reminding and annoying people.\u00a0<\/p>\n \u201cLAST CALL! Our sale ends tonight at 8PM GMT\u201d<\/p>\n \u201c5 more spots left for the \u2018Email Marketing Strategies\u2019 webinar\u201d<\/p>\n \u201cGet PREMIUM 30 days for free. Offer expires this Friday\u201d<\/p>\n \u201cAct fast and save 30% on our bags\u201d<\/p>\n \u201cEarly birds get free samples!\u201d<\/p>\n<\/blockquote>\n Whether it is an email or an article, people love lists and numbers. Take a look at this article you are reading right now. This article uses both numbers and lists, sets clear expectations, and presents information in an organized manner that is easy for the reader to digest. You should think of doing the same thing with your email subject lines. People are more likely to open emails that contain certain numbers or lists as long as the subject line promises something useful.<\/p>\n \u201cImprove your Google ranking with these 5 SEO tips\u201d<\/p>\n \u201c7 ways to (truly) unwind during your days off\u201d<\/p>\n \u201c16 limited-edition watches left worldwide. Secure yours now!\u201d<\/p>\n \u201cOnly around 20% of cats in shelters get adopted. Here\u2019s how you can help\u201d<\/p>\n \u201c30 examples of personalized email subject lines + Tips\u201d (see what we did there?)<\/p>\n<\/blockquote>\n Many people get tricked into opening an email by a deceptive clickbait subject line. While it is important to know how to draw attention and increase the number of people opening your emails, no one likes feeling deceived. Your email subject line should be a tease of what is to come, not a lie. Avoid overpromising in your subject lines, and maintain your integrity by not resorting to sentences that feel like emotional blackmail.<\/p>\nPersonalize your email subject lines<\/h2>\n
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Humanize your business with emojis<\/h2>\n
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Make the subject line about \u201cthem\u201d not your business<\/h2>\n
Ask a question<\/h2>\n
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Make it sound urgent<\/h2>\n
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Utilize lists and numbers<\/h2>\n
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Bonus tip: Be mindful of clickbait subject lines<\/h2>\n