{"id":147,"date":"2016-08-11T12:11:12","date_gmt":"2016-08-11T09:11:12","guid":{"rendered":"http:\/\/blog.capsulink.com\/?p=147"},"modified":"2019-03-31T12:09:17","modified_gmt":"2019-03-31T09:09:17","slug":"maintain-your-brand-identity-with-custom-shortened-domains","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/maintain-your-brand-identity-with-custom-shortened-domains\/","title":{"rendered":"Maintain Your Brand Identity with Custom Shortened Domains"},"content":{"rendered":"

By now you are probably aware of the usefulness of URL shorteners, the miniature links that can be easily shared through social media. However, the use of URL shorteners often leads to a loss of identity, as your poignant article or captivating advertisement is hidden in a generic shortener that looks like this: http:\/\/cli.re\/shorturl<\/a>.<\/p>\n

A new innovation in URL shortening aims to address this problem, and it\u2019s likely that you\u2019ve already encountered it. Custom short domains<\/a> enable brands to maintain their identity while still creating useful short links. A popular example of this trend can be found in tweets from the New York Times. While their domain name is nytimes.com, their shortened domain is built off of http:\/\/nyti.ms<\/a> – short and useful, but still carrying the brand identity vital for reader trust. Creating a custom shortened domain is critical for your marketing<\/a> agility while maintaining your meticulously built brand consistency and visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[108],"tags":[35,66,4],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","tag-branding","tag-custom-domains","tag-url-shortener"],"acf":[],"yoast_head":"\nMaintain Your Brand Identity with Custom Shortened Domains - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/maintain-your-brand-identity-with-custom-shortened-domains\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maintain Your Brand Identity with Custom Shortened Domains - Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newphp.capsulink.com\/blog\/maintain-your-brand-identity-with-custom-shortened-domains\/\" \/>\n<meta property=\"og:site_name\" content=\"Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bickov\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-11T09:11:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-31T09:09:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2016\/08\/in13-maintain-your-brand-identity-with-custom-shortened-domains.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexander Bickov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bickov\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander Bickov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/maintain-your-brand-identity-with-custom-shortened-domains\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/maintain-your-brand-identity-with-custom-shortened-domains\\\/\"},\"author\":{\"name\":\"Alexander Bickov\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/157b363b888ffa06dc68dcd7bf98eb22\"},\"headline\":\"Maintain Your Brand Identity with Custom Shortened Domains\",\"datePublished\":\"2016-08-11T09:11:12+00:00\",\"dateModified\":\"2019-03-31T09:09:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/maintain-your-brand-identity-with-custom-shortened-domains\\\/\"},\"wordCount\":168,\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/maintain-your-brand-identity-with-custom-shortened-domains\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/in13-maintain-your-brand-identity-with-custom-shortened-domains.jpg\",\"keywords\":[\"Branding\",\"Custom domains\",\"URL shortener\"],\"articleSection\":[\"Best practices\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/maintain-your-brand-identity-with-custom-shortened-domains\\\/\",\"url\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/maintain-your-brand-identity-with-custom-shortened-domains\\\/\",\"name\":\"Maintain Your Brand Identity with Custom Shortened Domains - 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