{"id":1192,"date":"2020-11-15T23:07:13","date_gmt":"2020-11-15T21:07:13","guid":{"rendered":"https:\/\/www.capsulink.com\/blog\/?p=1192"},"modified":"2024-02-27T13:23:01","modified_gmt":"2024-02-27T11:23:01","slug":"10-powerful-tips-for-making-the-best-video-ads-possible","status":"publish","type":"post","link":"https:\/\/newphp.capsulink.com\/blog\/10-powerful-tips-for-making-the-best-video-ads-possible\/","title":{"rendered":"10 Powerful Tips for Making the Best Video Ads Possible"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You don\u2019t need me to tell you that video content is king right now. And queen. Head over to any social media platform, profile, or web page, and you\u2019ll see that anybody who is anyone is making video content. It\u2019s everywhere, and it\u2019s drawing people in. You could easily argue that video content is the most successful form of digital content to ever have existed.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">While traditionally reserved for big companies with big budgets, modern technology now means that literally anyone can pick up a smartphone or affordable camera and make their own video content as well as having the chance to go viral. And believe me, they are doing just this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the stats specifically for video marketing, <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\"><span style=\"font-weight: 400;\">all thanks to HubSpot<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">54% of people want to see more video content from companies.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">83% of worldwide consumers prefer watching YouTube content that enjoying any other type of content<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">73% of people prefer videos to images on social media and find them far more \u2018entertaining.\u2019<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As of 2019, video is now the most utilized form of media in video marketing<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can\u2019t deny the facts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s hyper-connected world, even the craziest and seemingly \u2018nothing\u2019 videos can garner millions of views and can skyrocket people into stardom and, whereas companies can invest millions into video marketing and be slammed into the ground and actually worse off than where they started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Putting all this together, you\u2019re going to be left with one question because you can already see that it\u2019s basically essential to make sure you\u2019re creating video ads for your company and business in one way or another. The real question is, how do you make high-quality video ads that get results?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there\u2019s no right or wrong way to do this; as I said above, even the most seemingly generic video has the opportunity to go viral; there are plenty of tips out there that can help increase your chances. In today\u2019s post, I\u2019m going to share with you ten of the best tips you need to know.<\/span><\/p>\n<h2><b>1. Understanding your Audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The absolute first thing you need to do before you even thinking about what kind of video content you\u2019re going to start creating and producing is what audience you\u2019re catering for. Just like every other kind of content you could be making, if you don\u2019t know who you\u2019re marketing to, then it\u2019s basically impossible to get it right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re a website that sells mountain bikes and accompanying equipment. Are you selling to families? Children? Adults? Athletes? Professional mountain bikers? Explorers? Teenagers? Girls? Boys?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What kind of price is your stock, and what kind of income should people have to be interested in what you\u2019re offering? What country are these people in, and what kind of culture do they have?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are all questions you need to ask yourself because you would try and sell a 15-year old girl whose parents are probably buying her the bike far differently than you would an athlete who\u2019s looking to perform on the world stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sounds really simple and something you should know already, but you\u2019ll be surprised by how many businesses don\u2019t do this as detailed as they can. The more detail you have, the more likely you are to be able to create content that will target the specific niche you\u2019re trying to market too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, gather as much detail as you can, create an image of your ideal target market, and then create a video for this specific profile.<\/span><\/p>\n<h2><b>2. Always Tell a Story<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Storytelling is the most powerful marketing tool out there. You\u2019ve seen charity requests for dog\u2019s homes and the sorts, and you\u2019ve seen how the advert will follow the story of one dog who was found in a really bad condition, was picked up by the home, brought back to health, adopted by a good family, and now they\u2019re living happily ever after.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could call this a case study of sorts, but the truth is that it\u2019s a story of the dog\u2019s journey, and people relate to stories more than anything. Watch any highly enjoyed and high-rated advertisement online, and you\u2019ll see that in one form or another, all these pieces of video content tell a story that hooks the watcher and wants them to want to know more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How you make a story is to think about what message you\u2019re trying to send and what your goal is. Let\u2019s say you\u2019re selling trainers. You could show a child growing up and going to a sports day at school wearing your trainers. As they get older, they train more and more, and you highlight reel their journey all the way to the Olympic Games where they win gold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throughout this inspiring story, you\u2019re showing that your trainers were there with the individual the whole time. Every step of the way. Thank me for the idea later, Nike. You can have ideas already, or you can write a script to help. It doesn\u2019t matter how you do it; you just need to incorporate a story into your advert. Don\u2019t forget to make it visual!<\/span><\/p>\n<h2><b>3. What Resources Do You Have?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While we\u2019re going to talk a little bit more about digital resources at the end of this post, it is, of course, so important to think about what physical resources you\u2019re going to be working with to define the scope of your video project and how you\u2019re going to tackle actually <\/span><a href=\"https:\/\/www.capsulink.com\/blog\/how-to-use-video-to-get-more-conversions\/\"><span style=\"font-weight: 400;\">making the video content itself.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Are you going to record and edit it all yourself, or are you going to outsource it to a third-party company? Of course, using another company is very expensive, so it can really pay to make it yourself, especially since making a video yourself has never been easier, nor more affordable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality, you can actually make video content using just your smartphone, but I will recommend if you\u2019re making ad content, then you need to buy a tripod and a microphone to dramatically raise the quality of your content. If you want to upgrade, you\u2019ll need to think about getting yourself a digital camera, which will cost several hundred dollars for one that comes with all the features you\u2019re going to want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll then need to think about editing software and which applications you want to use to piece all your footage together and add things like music and effects. There are free and premium options out there, but you\u2019ll need to define what you\u2019re trying to create, and then what software can help you achieve that goal quickly and effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also want to take time to think about training. How up to date are you on recording video content or using your preferred editing software? If you\u2019re not at all, is there someone within your business who is trained in doing this, or will you pay to train someone up?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know what you\u2019re doing, it can be incredibly difficult and time-consuming to get started, but it is one of those things that once you know how to do it, you can then produce high-quality video content for life. If you have an interest or passion for making video content, then it\u2019s definitely going to be something you\u2019ll want to invest in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, think about what resources you have to work with, what resources you\u2019re going to need, and then think about how to start small and then build up the kind of content you\u2019re producing. You don\u2019t need to have a AAA budget or professional cameramen when you\u2019re just starting out.<\/span><\/p>\n<h2><b>4. Define What Type of Video You\u2019re Making<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When you\u2019re making a marketing video, you\u2019re not just picking up a camera and recording something. You\u2019re instead creating a video for a specific purpose, and if you\u2019re not aware of what this purpose is, then you\u2019re almost guaranteed to miss the mark of what you\u2019re aiming to achieve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about some of these video types you could be making;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A demo video<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A brand awareness video<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An expert interview<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A promotional video<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An event promo<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An animated video<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An explainer video<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An educational video (a how-to video)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A live video<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A 360-degree video<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A case study video<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A user-generated video<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A personalized video<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">These terms cover most of the basic video types you\u2019ll be making, and each video types have its own way of working, best practices, and things you should avoid. However, while all that is a guide within itself, the important thing for you to remember is to make sure you\u2019re choosing one topic, educating yourself on the dos and don\u2019ts for each one, and then following the guidelines,\u201d says Sarah Duncan, a video expert at <\/span><a href=\"https:\/\/draftbeyond.com\/\"><span style=\"font-weight: 400;\">DraftBeyond<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/researchpapersuk.com\/\"><span style=\"font-weight: 400;\">Researchpapersuk<\/span><\/a><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This will save you from making your video too confusing for your audience and producers and will help you really nail down what kind of message you\u2019re sending.<\/span><\/p>\n<h2><b>5. Keep Your Videos Short and Sweet<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What do all these platforms have in common? Snapchat. Facebook Videos. Instagram Videos. <a href=\"https:\/\/trend-rays.com\/2022\/04\/apps-to-download-instagram-reels.html\">Instagram Reels<\/a>. YouTube Shorts. Twitter Highlights. Vine. Tiktok. Of course, all the video content that are on these platforms are short. And I mean really short.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attention spans are so tiny these days, which is why so many platforms create video content that is around the seven-second mark. It\u2019s short. It\u2019s sweet. It\u2019s entertaining. It gets the job done and sends the message the producer is trying to send.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, I\u2019m not saying that long form content doesn\u2019t work. You can make two-hour-long documentaries and movies, and you can make 20-minute vlogs and they work, but it depends on your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019re talking about video ads, which means you\u2019re probably going to be popping up before the start of YouTube videos and on the promoted posts section of someone\u2019s timeline. These people aren\u2019t going out of their way to look for your content, so you need to not hold them up as they do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to be short and sweet. In literal seconds, you want to grab someone\u2019s attention, send your message, and get out. Holding someone up for too long is going to get them irritated with your business because they just want to get to wherever they\u2019re going, and this is going to form a negative image of you in their minds, and they won\u2019t want to buy from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As I said, keep things short and simple, a couple of seconds most. Get in, get out, and you\u2019ll have far more of an impact on your audience members.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statistics also show that around 5% of viewers will stop watching content after 5 seconds, and 60% will stop after two minutes, so this is the kind of timeframe you\u2019re working with.<\/span><\/p>\n<h2><b>6. Work to a Budget<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve spoken a lot about resources and research and production of your video content, and yes, if you\u2019re wondering, this can all get very expensive if you let it run away with you. Before every video project you get stuck into, you need to make sure you\u2019re setting and sticking to a budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, you\u2019re going to end up spending a fortune that you don\u2019t have, and this won\u2019t be great for your business. Research how much things are going to cost you and again, start small. You don\u2019t need to go massive for your first project. Start by making a short ten second video and then go from there. This way you\u2019ll also be able to manage your costs much easier.<\/span><\/p>\n<h2><b>7. Stay on brand<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I shouldn\u2019t have to write this, but it\u2019s crazy to see how many businesses don\u2019t take this point on board. Just like all the other content you\u2019re producing, your video content needs to be on brand with who your business is and how your customers see you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a professional B2B company and you\u2019re keeping things professional, but your video is super light-hearted and causal, your customers aren\u2019t going to be aware they\u2019re dealing with the same business. <\/span><a href=\"https:\/\/www.capsulink.com\/blog\/7-great-ideas-for-enhancing-brand-identity\/\"><span style=\"font-weight: 400;\">Always stay on brand and keep everything consistent<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>8. The Best Bit First<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">Hand in hand with some of the attention-span points we\u2019ve explored; you need to ensure you\u2019re making the first five seconds of your video the best they can possibly be. People are going to look at your video, and within those five seconds, they\u2019ll decide whether they keep watching or they skip,\u201d explains Nick Harper, a tech writer at <\/span><a href=\"https:\/\/lastminutewriting.com\/\"><span style=\"font-weight: 400;\">Last Minute Writing<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/writinity.com\/\"><span style=\"font-weight: 400;\">Writinity<\/span><\/a><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make it count.<\/span><\/p>\n<h2><b>9. Analyse and Improve<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Just as you should be doing with all your other content, every single video you release, you need to ensure you\u2019re analyzing how well it\u2019s going and highlighting what you did good, and what you can do better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you won\u2019t just be mindlessly heading into every video project, but you\u2019ll know how you need to improve and what you can do to create the best video content possible.<\/span><\/p>\n<h2><b>10. Find the Ideal Resources<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This final point may seem like a no-brainer, but again, you\u2019ll be surprised by how many individuals and businesses don\u2019t take the time to pick out the right resources for the videos they\u2019re creating. In all honesty, you probably won\u2019t be surprised since perhaps you\u2019ve experienced this yourself already.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about the video content you\u2019ve seen where the camera shots or stock footage hasn\u2019t looked right. Perhaps the song was off and didn\u2019t suit the advert, and you\u2019re left thinking \u2018eww, that didn\u2019t work,\u2019 or \u2018I would have done that differently.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding the right music and footage for your video project is no easy feat, especially when you\u2019re on a budget, and you may not have access to the content you originally have in mind, meaning you need to compromise. Fortunately, there are plenty of platforms and services out there that can help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From Shutterstock to Epidemic Sound and even YouTube\u2019s own audio library; for a small cost, there are paid and free services out there, but don\u2019t rush in and just pick the first song or track you think sounds okay. The audio and visuals of video content are so important for telling your narrative and sending your message, so make sure you\u2019re taking your time to pick the right one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While on this point, you may be wondering why I\u2019m saying choosing your own footage. Surely, you\u2019ll be recording your own? While this is true, you wish to pad out your video with relevant stock content, which helps propel your message. However, you should only use this content if it really does add a new dimension to your content, not just because it looks nice.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":1214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[100],"tags":[120,126,97],"class_list":["post-1192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-and-ads","tag-creative-video-ads","tag-social-media-channels","tag-video-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Powerful Tips for Making the Best Video Ads Possible - Growth marketing blog \u203a Capsulink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newphp.capsulink.com\/blog\/10-powerful-tips-for-making-the-best-video-ads-possible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Powerful Tips for Making the Best Video Ads Possible - Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newphp.capsulink.com\/blog\/10-powerful-tips-for-making-the-best-video-ads-possible\/\" \/>\n<meta property=\"og:site_name\" content=\"Growth marketing blog \u203a Capsulink\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-15T21:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T11:23:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newphp.capsulink.com\/blog\/wp-content\/uploads\/2020\/11\/video-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ronald Cain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ronald Cain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/10-powerful-tips-for-making-the-best-video-ads-possible\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/10-powerful-tips-for-making-the-best-video-ads-possible\\\/\"},\"author\":{\"name\":\"Ronald Cain\",\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/#\\\/schema\\\/person\\\/c6fa9d720cccb70be5209fb7ced5b276\"},\"headline\":\"10 Powerful Tips for Making the Best Video Ads Possible\",\"datePublished\":\"2020-11-15T21:07:13+00:00\",\"dateModified\":\"2024-02-27T11:23:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/10-powerful-tips-for-making-the-best-video-ads-possible\\\/\"},\"wordCount\":2556,\"image\":{\"@id\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/10-powerful-tips-for-making-the-best-video-ads-possible\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newphp.capsulink.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/video-ads.jpg\",\"keywords\":[\"Creative video ads\",\"Social media channels\",\"Video marketing\"],\"articleSection\":[\"SEO &amp; 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